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GLOBAL CRICKET AUDIENCE
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
ICC Women's T20 World Cup 2026 records biggest-ever opening weekendThe ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...
Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
Inside Lalit Modi’s lavish London house: A look at the IPL founder’s 5-storey mansionLalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
ICC appoints Ros Rivaz as Independent Director to strengthen governance and global growth strategyThe International Cricket Council has appointed Ros Rivaz as its new Independent Director. She brings extensive international leadership an...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
'Chosen One': WWE star Drew McIntyre trains in style, dons Vaibhav Sooryavanshi’s RR jersey - Watch Viral VideoWWE star Drew McIntyre went viral after sharing a gym video wearing the Rajasthan Royals jersey of young batting sensation Vaibhav Sooryava...
Zee in talks with FIFA to stream World Cup 2026 in India amid uncertainty over broadcast rightsZee Entertainment Enterprises is in discussions with FIFA. The company aims to broadcast and stream the FIFA World Cup 2026 in India. This ...
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
India's aspirations 'no longer limited to its borders': PM Narendra Modi to diaspora in NetherlandsPrime Minister Narendra Modi described India as a land of opportunities undergoing unprecedented transformation. He stated India's aspirati...
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
Would love to see Dhoni in European T20 Premier League, will miss Indian cricketers: Abhishek BachchanActor Abhishek Bachchan expressed a desire to see retired Indian cricketer Mahendra Singh Dhoni in the new European T20 Premier League. How...