Coloured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...

Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

A new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...

BJP President Nitin Nabin asserted that India's Gen Z are constructive nation-builders, not those challenging the Constitution or culture. ...

A viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...

Entrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...

Veteran actor Anupam Kher humorously tackled the Gen Z term 'vibe,' admitting he's still deciphering its meaning. Sharing photos, he sugges...

As Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...

Psychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...

Pakistan's Gen Z is driving new accounts on the stock exchange, making up 41% of openings in FY25-26. Despite this surge, overall investmen...

Natural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and r...

Generative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...

Gen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...

Indian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...

The number of high-net-worth families (with wealth over $30 million) in India is set to increase from 16,000 in 2025 to about 26,000 by 203...

Founded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...

The Chainsmokers India Tour 2026 Tickets Price: Grammy-winning duo The Chainsmokers will perform in India this December. The tour includes ...