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GEN Z BRAND PREFERENCE
Gen Z employee records details of client meeting on smartphone. When manager calls it disrespectful, an unexpected lesson on workplace etiquette followsA Gen Z employee's use of AI for meeting notes surprised her millennial manager. The manager explained that clients value visible signs of ...- Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...
- HR thought Gen Z candidate's email was a thank-you note after job interview. Then they read the next line...A Gen Z job applicant surprised a company by declining their offer before a decision was made. The candidate informed the firm they accepte...
- African Proverb: 'If You Think You’re Too Small to Make a Difference, Try Spending the Night with a Mosquito' teaches powerful career lesson to Gen-Z youths, students and those who dare to dream bigAfrican Proverb of the Day teaches that size and status do not determine impact. Even the smallest actions and individuals can create signi...
- Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...
- The Chainsmokers India Tour 2026 Dates: Check schedule, ticket booking details and pricesThe Chainsmokers India Tour 2026 Tickets Price: Grammy-winning duo The Chainsmokers will perform in India this December. The tour includes ...
- Trackk enters broking as wealthtech startups chase Gen Z investorsGen Z-focused investment platform Trackk is now venturing into broking, offering equity and F&O trading. Shifting from its previous sub-bro...
- Janasena woos Gen Z, eyes expansion beyond Andhra; backs Modi on delimitationJanasena Party, led by Pawan Kalyan, is planning to expand its presence across southern states by engaging youth and Gen Z. The party aims ...
- Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- Psychology says ghosting hurts because the brain hates unfinished stories: Why Gen Z keeps searching for answers when someone leaves without explanationPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...
- 'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hoursA young employee declined a 9 PM meeting, citing work-life balance. She argued important discussions belong in office hours. Her manager no...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...
- CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
- 87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
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