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FWD BY MYNTRA
Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Myntra CEO Nandita Sinha's exit is latest at top level for Flipkart groupSinha’s departure marks another senior-level exit at Myntra and its parent Flipkart, which is eyeing a public listing in some months.
- ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita SinhaSpeaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...
- Amazon rebrands GenZ fashion platform as ‘Serve’Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...
- Myntra Great Indian Wedding Sale 2025: Explore Top Deals Across CategoriesThe Myntra Great Indian Wedding Sale is here to make your wedding shopping effortless and budget-friendly! From 16th to 20th April, explore...
- Legacy apparel grapples with GeNext rebellion as Gen Z opts for style & value over tagsGen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corn...
- Virender Sehwag can contact me to get into Guinness Book of World Records: Shoaib Akhtar trolls former Indian batter for advertisementShoaib Akhtar pokes fun at Virender Sehwag for repeatedly boasting about his triple centuries. Akhtar humorously suggests getting Sehwag in...
- Myntra sees a big jump in shoppers in its BFF saleMyntra's Big Fashion Festival has drawn 120 million visitors during Early Access and Day 1, with a significant increase in new users and or...
- Gen Z Power: The ‘swipe-up’ generation is exciting business opportunity for Myntra, CMO saysMyntra's CMO Sunder Balasubramanian highlights the immense business opportunity in targeting Gen Z, who represent over 200 million individu...
- Myntra appoints Amit Mahajan as VP of GenZ fashion vertical FwdMahajan will help the company develop innovative merchandising approaches to attract Gen Z consumers. Mahajan has also held the position of...
- Ebitda positive for last two quarters, says MyntraMyntra posts strong growth, staying EBITDA positive. GMV growth 2x online fashion market. MAU reaches ~60M by 2023 end. Emphasis on non-app...
- Fashion platform Myntra’s FY23 revenue grows 25% to Rs 4,375 crore, loss widensMyntra's total expenses in FY23 rose to Rs 5,290 crore. The fashion etailer spent Rs 1,758 crore in advertising and promotional expenses, u...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Myntra to increase penetration into India's Gen Z community with its ‘FWD Campus Tribe’Myntra, an Indian e-commerce platform, has launched a student community called ‘FWD Campus Tribe’ to target Gen Z students and build a crea...
- Myntra plans makeover of private label strategy, 50 jobs to be hitWhile the impacted roles will be across verticals, a majority of staff in the in-house brands vertical would be most affected, people in th...
- Friends may have a bigger influence on Gen Z when they step out to shopFriends’ suggestion matters more to Gen Z than an influencer’s while buying products: Report
- Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
- Chasm grows between Indian startups & internet body IAMAI; IT firms look to boost utilisation levels for better marginsIndian internet firms have given internet body IAMAI a thumbs-down, alleging that it has favoured Big Tech companies on multiple issues. Th...
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