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FREEMIUM SUBSCRIPTION MODEL
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...- Duolingo's growth outlook moderates as it prioritises engagement over monetisationDuolingo reported strong first-quarter earnings but anticipates slower growth ahead. The company is focusing on enhancing user experience a...
- Canva is leaning on India and Brazil to drive up AI adoptionCanva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...
- Canva unveils new platform, transitions to ‘AI platform with design tools’ from ‘design platform with AI tools’Design giant Canva unveiled its AI-native platform, Canva 2.0, powered by its own models. This shift transforms it into an AI platform with...
- Pocket FM says 1 in 5 monetised creators earn over ₹1 lakh a month: Here’s how they make moneyPocket FM is seeing significant creator success. Over 1% of its creators now earn more than ₹1 lakh monthly. Total creator payouts have sur...
- AI scheduling startup Blockit AI raises $5 million in round led by SequoiaEarly-stage VC fund Haystack, investment firm Original, Adjacent, which focuses on next-gen tech startups, and Jeff Weiner, former CEO of L...
- Duolingo forecasts annual revenue above estimates on strong adoption of AI featuresDuolingo runs two subscription tiers - Super for avid users, and Max, which includes a generative AI-driven feature that simulates natural ...
- India Inc to take a cue from government on Twitter blue ticksTwitter has emerged as a favourite platform, especially since the start of Covid, for companies to announce new products, strategies and ca...
- Zoho focuses on India-first products, to take them to the worldZoho, India’s largest SaaS company, is providing its Zoho Invoice software free-of-cost to all its SME customers, as it looks to tap busine...
- Viacom18 sets ambitious targets for Voot; to launch 30 Originals, Voot Kids this fiscalVoot, which clocks around 40-50 million MAUs at present, is targeting 100 million MAUs by end of FY2019-20.
- Viu launches OTT service in South AfricaIn South Africa, the app will be available in a ‘freemium’ model offering premium local, regional and original content.
- ZEE launches OTT service across 190 countriesZEE becomes first Indian entertainment company to launch video-on-demand service globally.
- Quikr's online recruitment firm Hiree switches to freemium model for quick growthHiree is looking at the freemium model as a way to attract more jobs online and therefore drive growth. The company is targetting a growth ...
- HealthifyMe plans to cut subscription pricesAmong the first few Indian apps to launch calorie tracking of Indian food, the HealthifyMe app requires users to log their meals and calcul...
- Who said Indians won’t pay for E-booksWriter trapped in an engineer’s body, Sharma plunged into entrepreneurship with the intention of liberating literature from publishers, usi...
- Viacom18 looks to expand regional channels portfolioAmong regional markets, Tamil channels occupy the biggest share, 25.7%, in viewership and the Telugu market is the second largest with 24.4...
- Video-on-demand aggregators prepare for a bright future in smartphonesViacom 18’s advertising-led VoD platform VOOT and Balaji Telefilm’s subscription-based VoD platform in July will be something to watch out ...
- Secrets of scalability in three innovationsThe biggest challenge any business faces is expansion and scaling up. This challenge has become bigger with increased complexity in the bus...
- How Microsoft could make more money from WindowsThis plan is speculative right now. Microsoft's formal position is that “our business model is not changing“.
- Marketing in cyberspaceIf you're generating lots of traffic but few people are paying to upgrade, you may have the opposite problem: Your free offerings are too r...
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