Viu launches OTT service in South Africa

MUMBAI: Viu, the video over-the-top (OTT) player, has officially launched its service in South Africa. The service is already available across 16 countries including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar and Middle East countries.

In South Africa, the app will be available in a ‘freemium’ model offering premium local, regional and original content. The company claims of a programming strategy that is inclusive and locally relevant premium content in each market. For South Africa, the company has partnered with Etv, SABC, and Vodacom.

Viu has already licensed South Africa’s most watched local shows.


Viu app claims of over 30 million monthly active users globally, who consumed more than 37.5 billion minutes of content in 2018.

“We are excited to be bringing a truly ‘freemium’ video streaming service anchored on local content to South Africa. Through our partnerships with Etv, SABC, and Vodacom, we have built an ecosystem that makes it easier for audiences to engage with our platform. The app is available in the IOS app store, Google Play and in the Huawei app gallery,” says Ryan Solovei, Country Manager, Viu SA.

The service has also partnered with Vodacom to provide greater access to customers with innovative products that will give customers seamless access to Viu Premium in the near future.

The Viu Premium subscription is available at R69 per month, R20 a week or R5 per day in South Africa.