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Psychology says people who hoard hotel toiletries aren't just collecting free things, they may not want to miss out on the pleasure of feeling specialResearch suggests that collecting these toiletries is usually less about saving money and more about how the brain processes rewards, posse...- Psychology says people who don't like to wear anything in hand, fingers, ears or neck aren't trying to reject fashion: What this behavior may reveal?Psychology says people who don't like to wear anything in hand, fingers, ears or neck aren't always rejecting fashion or social customs. Ma...
- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
- Not fancy dinners or date night. Harvard psychologists find a shortcut that can make couples significantly happier after a study of 40,000 peopleForget grand gestures; freeing up time from chores can boost relationship happiness, research suggests. Spending money on services like cle...
- Life lesson of the day by Warren Buffett: "The difference between successful people and really successful people is that really successful people say..." - The powerful business lesson from the Oracle of Omaha about protecting your time, focus, and long-term successSuccess is often measured by how many opportunities we seize, but one of history's greatest investors believed the opposite. Today's life l...
- Psychology explains why lending money to friends can damage a friendship; even when it's returnedLending money to friends can unexpectedly strain relationships, a 2024 study reveals. Lenders often feel a sense of ownership and develop e...
- Psychology suggests people who clean as they cook are practicing small self-control loops that change how calmly they handle busy daysA messy kitchen can prolong stress, according to research linking clutter to higher cortisol levels. The 'clean as you go' habit, however, ...
- Soaring inflation and plummeting economy test Iran's ability to withstand war and US blockadeIran faces severe economic hardship due to war and US sanctions. Prices for essentials like food and medicine have surged. Job losses and b...
- After winning poll battles, Modi has picked up a new fightAmidst rising crude oil prices and a weakening rupee, Prime Minister Modi has urged Indians to embrace austerity. His call to reduce fuel c...
- Nutella jar floats in outer space: Video from Artemis II spacecraft goes viral, was it a planned advertisement?A jar of Nutella was seen floating gently inside the Orion capsule, providing a light-hearted moment amid an otherwise historic and highly ...
- When ‘Work-Life Balance’ Sounds Good but Feels Out of ReachWork-life balance promises often fade as late-night messages and early-morning pings create a constant state of "on." This telepressure, dr...
- Still making a shopping list? Psychology suggests it’s a sign of sharper thinkingWriting a shopping list by hand, far from being outdated, reflects higher cognitive skills like planning, memory, and self-control. Psychol...
- 10 festive season sales tricks used by retailers and how you can avoid themAs the festive season sales begin to entice you to spend, keep in mind that you might be influenced psychologically to make more purchases ...
- 9 ways you can prevent overspending this DiwaliThe letter ‘d’ stands for Diwali’ not ‘debt’.
- How shops are using the power of psychological persuasion to influence your decisionsChanging the location of items in a store means that the customers are exposed to different items as we wander around searching for the thi...
- How shops use psychology to influence your buying decisionsWhether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion to influence your deci...
- 8 festive season marketing tricks you should watch out forManufacturers and retailers, online and offline both, play 'psychological' tricks to make sure we spend as much as we can for things we nee...
- Point of sale: By making you think you’re saving money, sellers get you to buy stuff you don’t needThe actual products being offered for sale don’t matter. They could be groceries. Or cosmetics. Or clothes. Or electronic goods. Or mobile ...
- Sensex drops 250-odd pts from record high, ends at 30,465, Nifty50 flatIn the sectoral landscape, consumer stocks stole the show after finalisation of GST tax rates.
- How to curb addiction to online shoppingE-tailing sites are the new avenues compulsive shoppers are seeking out to feed their obsession to buy, mostly things they don’t need or ca...
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