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FOOTBALL MERCHANDISE DEMAND
Lionel Messi: The empire strikes goalSome circles view Argentina's World Cup journey as a manufactured narrative for commercial success. Lionel Messi is portrayed as a central ...- Adidas runs out of letter 'V' as German fans snap up World Cup shirtsReplica World Cup shirts for German players faced a temporary shortage of the letter 'V'. High fan demand for shirts of Kai Havertz, Deniz ...
- FIFA World Cup fever fuels cyber scamsCybercriminals are exploiting the FIFA World Cup, creating thousands of fake ticket portals, merchandise stores, and streaming sites to sca...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- ISL clubs warn AIFF of possibility of their shutting down entirely if current impasse not resolvedIndian Super League clubs face a crisis. They warn the All India Football Federation about possible closures. This is due to unresolved iss...
- Taylor Swift scores big for the NFL: Brings in over $1 billion even before the Super Bowl kick-offTaylor Swift’s relationship with NFL star Travis Kelce has significantly boosted the league’s financial gains, adding over $1 billion in br...
- Why a free kick can work for someEuropean football clubs lower down in the pecking order are experimenting with free stadium entry for fans to work their way up the league ...
- Decathlon FY23 sales shoot up 37% in IndiaDecathlon's India unit experienced a 37% increase in sales to Rs 3,955 crore in FY23, driven by high demand for fitness wear and sports equ...
- Taylor Swift's 'Eras Tour' set to make $4.1 billion earningsThe Eras Tour is estimated to have injected a remarkable $5.7 billion into the US economy, an amount that could provide every American with...
- FanCode gets $50 million funding from parent Dream SportsDream Sports, the parent company of online fantasy gaming platform Dream11, is looking to build and scale multiple sports-technology busine...
- Career in sports management kicks off in IndiaIn choosing a career in sports management, Dubey and Balakrishnan are still largely seen as unorthodox in an India obsessed with engineers ...
- IPL’s Royal Challengers Bangalore plans to get into retail merchandiseRCB has signed Black White Orange Brand as the global licensing partner and has also roped in knitwear brand Status Quo to launch apparel, ...
- Future group joins hands with UK's Laura Ashley for selling its merchandise in IndiaAbout a year ago, Future Group acquired FabFurnish and said it will spin it off with furniture retail format Hometown.
- VoxPop Clothing raises $1 million to expand portfolio with higher marginsThe company, which raised $400,000 in June 2013 from Blume Ventures and other strategic investors, recently launched a crowd-funding platfo...
- Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...
- Business of online retailers and sportswear brands soar through sales of FIFA merchandiseEven before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...
- Sportswear giants like Adidas, Nike scramble to make the most of 2014 FIFA world CupMarketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.
- Mahindra Satyam eyes slice of Gulf sports industry IT businessMahindra Satyam, which provides infrastructure management services to international football body Fifa.
- Brands in grip of soccer maniaWhen Turbanator Harbhajan Singh starts rooting for Brazil, one can imagine which way the (foot)ball is spinning in India.
- Sports brands, hairstylists cash in on soccer feverLocal and international players are working to provide that magical capsule to lure football fans.
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