VoxPop Clothing raises $1 million to expand portfolio with higher margins

NEW DELHI: VoxPop Clothing, an e-commerce portal for licensed apparel merchandise, has secured additional funding of $1 million from Blume Ventures to expand its portfolio.

“The funds would be utilised to increase product category in higher-margin products, ramp up the team and widen brand partnerships,” said Siddharth Taparia, Chief Executive Officer and Founder of VoxPop.

The company, which raised $400,000 in June 2013 from Blume Ventures and other strategic investors, recently launched a crowd-funding platform for designers and independent brands to develop and sell customised apparel. This has seen participation on both the supply and demand sides.

“A part of the money would also be used to build the network effects that are inherent in this model,” Taparia said.

VoxPopClothing develops limited edition t-shirts in partnership with international and domestic entertainment, sports and other brands. It has witnessed 20% month-on-month growth and has been offering creative designs to fans of brands such as Disney, Marvel, Batman, Superman, Game of Thrones, Mumbai City Football Club and others.

“The company has shown that there is a tremendous market amongst the younger consumer target group and we believe that the business is already on a path to being a multi-100 crore rupee brand, leveraging Siddharth's deep experience in making the potential of licensed brands come alive. We’re excited to support him through this round and more,” said Karthik Reddy, Managing Partner of Blume Ventures.