Curry Barker's low-budget supernatural horror, Obsession, has defied expectations, becoming a global sensation and a surprise box office hi...

A low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...

Canon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...

Louisiana is unveiling its quieter side with the Year of Outdoors campaign. Travelers can explore winding bayous and wetlands through guide...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

Donald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...

The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...

From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...

West Bengal Elections BJP vs TMC: Political campaigns in West Bengal are creatively using fish and meat, staples of Bengali culture, to con...

Indian gold demand showed strength in early 2026. Retailers saw significant revenue growth, boosted by weddings and festivals. Gold ETFs ex...

Indian consumer companies, including Reliance Retail and automakers like Hyundai, are increasing marketing and advertising budgets by 15-20...

In order to push sales, the firms are offering freebies like assured gifts, smart phones, blu ray players and sound systems, among others.

Panasonic, which is incurring over Rs 85 crore on the branding during the festive seasons, aims to spend a significant portion of that on t...

The campaign allows a Kurkure buyer chance to win a free domestic air ticket, every hour, over two months, the company said in a statement.

Consumer durable makers like Sony, LG, Panasonic and Whirlpool are expecting up to 35 per cent growth in the upcoming festive season and ar...

In a bid to push sales before the advent of winter, beverage majors Coca-Cola and PepsiCo are in a race to woo customers during the festive...