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FESTIVE MARKETING CAMPAIGNS
Global tourism boards bet big on Indian travellers to power growthThailand is actively wooing Indian travelers with the promise of Tomorrowland and easier travel, aiming for over 2.5 million visitors by 20...- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...
- Obsession OTT release update: When and where to watch Michael Johnston, Inde Navarrette’s horror movie in India after its record-breaking theatrical runCurry Barker's low-budget supernatural horror, Obsession, has defied expectations, becoming a global sensation and a surprise box office hi...
- Not Dhurandhar 2 or Peddi: A small Rs 7 crore indie Hollywood horror film by 26-year-old YouTuber is trending in India for 5 reasonsA low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...
- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- The Emerald Labyrinth: Louisiana’s “Year of Outdoors” theme offers curated nature trails and context-rich travelLouisiana is unveiling its quieter side with the Year of Outdoors campaign. Travelers can explore winding bayous and wetlands through guide...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- An unexpected wedding detail stole the spotlight at Donald Trump Jr. and Bettina Anderson’s Bahamas celebration-here's what it wasDonald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- Reliance Industries Q4 Results: Profit falls 13% YoY to Rs 16,971 crore; revenue rises 13%Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...
- Fish, meat & West Bengal elections: It’s about money and not politicsWest Bengal Elections BJP vs TMC: Political campaigns in West Bengal are creatively using fish and meat, staples of Bengali culture, to con...
- Gold demand weakens in March as price volatility triggers buying warinessIndian gold demand showed strength in early 2026. Retailers saw significant revenue growth, boosted by weddings and festivals. Gold ETFs ex...
- GST 2.0: Consumer cos readying big festive splash to boost salesIndian consumer companies, including Reliance Retail and automakers like Hyundai, are increasing marketing and advertising budgets by 15-20...
- Consumer durable companies like LG, Samsung eye 30% sales growth on festive demandIn order to push sales, the firms are offering freebies like assured gifts, smart phones, blu ray players and sound systems, among others.
- Consumer durable companies like LG, Panasonic, Whirlpool using social media for festive campaignsPanasonic, which is incurring over Rs 85 crore on the branding during the festive seasons, aims to spend a significant portion of that on t...
- Pepsico offers chance to fly free with purchase of kurkureThe campaign allows a Kurkure buyer chance to win a free domestic air ticket, every hour, over two months, the company said in a statement.
- Consumer durable companies expect festive sales to ring in Acche DinConsumer durable makers like Sony, LG, Panasonic and Whirlpool are expecting up to 35 per cent growth in the upcoming festive season and ar...
- Coke, Pepsi bet big on festive fervourIn a bid to push sales before the advent of winter, beverage majors Coca-Cola and PepsiCo are in a race to woo customers during the festive...
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