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FEMALE ATHLETES ENDORSEMENTS
Pride, not prejudice: India’s World Cup winning women lift the game — and their brand valueIndian women cricketers have seen their brand value skyrocket after winning the World Cup. Endorsement fees have jumped significantly, with...04 Nov, 2025, 05.30 AM IST- President's granddaughter makes her mark, Kai Trump lands major golf deal with TaylorMade, becomes a millionaire despite not yet graduating from high schoolPresident Donald Trump's oldest granddaughter, Kai Trump, has signed a major endorsement deal with TaylorMade Golf. The high school junior,...24 Feb, 2025, 08.01 PM IST
- Social Security stops issuing sex marker changes after Trump order, saves taxpayers over $1 millionThe Department of Government Efficiency, led by Elon Musk, announced the termination of a Social Security contract for the Gender X marker,...06 Feb, 2025, 06.54 PM IST
- Optimum Nutrition signs Neeraj Chopra as brand ambassadorOptimum Nutrition, a brand under the global sports nutrition company Glanbia Performance Nutrition, has recently announced India's javelin ...31 Oct, 2023, 05.59 PM IST
- Pushing the boundaries: Why WPL is a big step towards levelling the playing field for women’s sportsThe cricket league will be a trendsetter in more ways than one. India might soon get a women’s kabaddi league, too, following the success o...05 Mar, 2023, 05.15 PM IST
- Adidas ropes in Deepika Padukone as global brand ambassador"Adidas welcomes global superstar and youth icon Deepika Padukone to the brand. Padukone will work closely with Adidas on their common comm...21 Oct, 2021, 05.17 PM IST
- Indian sports sponsorship drops 35% to Rs 5,894 crore in 2020: GroupM ESPThe biggest share went to media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crore, or 62% of the tot...26 Apr, 2021, 07.25 PM IST
- How badminton star PV Sindhu carved a niche for herselfOn her 25th birthday, here's a look at what makes brand 'PV Sindhu' a success.05 Jul, 2020, 01.02 PM IST
- Naomi Osaka tops Serena Williams as world's highest-paid female athleteOsaka, whose father was born in Haiti and whose mother is Japanese, ranks 29th on the 2020 Forbes list of the world's 100 top-paid athletes...22 May, 2020, 10.59 PM IST
- Cricket & screen continue to beat women athletes on home turfThe survey, conducted last week by Mumbai-based Indian Institute of Human Brands (IIHB), reflects the good-old obsession of the people with...19 Aug, 2019, 11.42 AM IST
- With $5.5 mn, PV Sindhu is only Indian on Forbes highest-paid female athletes listSindhu features on the same list which is topped by Serena Williams.07 Aug, 2019, 12.12 PM IST
- P V Sindhu signs approx 50 crore deal with Li NingThe record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.08 Feb, 2019, 07.28 PM IST
- Hitting the jackpot: After US Open win, brands and deals queuing up for Naomi OsakaThe win has launched Osaka into immediate stardom as a new face with international appeal.14 Sep, 2018, 05.57 PM IST
- At $24 mn, Virat Kohli becomes only Indian to join Mayweather on Forbes' highest-paid athletes listThe Forbes list is an all-male affair with no women on it.06 Jun, 2018, 11.22 AM IST
- Women athletes ditch sarees, to wear blazer and trouser at CWGDecision taken after consulting representatives who gave their opinion on what would be more comfortable and practical during the opening c...20 Feb, 2018, 05.14 PM IST
- Virat Kohli only Indian in Forbes list of 100 highest paid athletes, Cristiano Ronaldo on topKohli has been ranked 89th on the list of 'The World's highest paid athletes' with a total pay of $22 mn.08 Jun, 2017, 10.48 AM IST
- PV Sindhu is now the no. 2 player in endorsementsThe 21-year old, who won a silver medal at the Rio Olympics last summer, now stands second on the leader-board of Indian sports-earners for...06 Mar, 2017, 11.14 AM IST
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