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FAN ENGAGEMENT IN SPORTS
US visa denied: “Did you watch the FIFA match last night?” and “Why do you want to visit New York?” — how simple questions led to interview rejections at Delhi consulateA Reddit post has gone viral detailing a US visa interview at the Delhi Consulate, revealing that weak answers, not just documentation, led...- Anand Mahindra hails India’s relay gold: “Winning against the Chinese in China", business tycoon says “watching it on loop” as Women’s 4x100m team stuns Asian ChampionshipsIndustrialist Anand Mahindra lauded India's women's 4x100m relay team for their gold medal win at the Asian Relay Championships in China. H...
- Soccer: World Cup turnout defies concerns, as Americans flock for the spectacleDespite high ticket prices and travel restrictions, the World Cup is witnessing record attendance in the US, driven by a love for grand spe...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- India's Got Latent season 2 episode 1 review: Netizens call Samay Raina's show 'heavily scripted'. Not Alia Bhatt or Sharvari Wagh, Donald Trump mimicker steals the showIndia's Got Latent returned with its second season on June 20, featuring Alia Bhatt and Sharvari Wagh in the premiere episode. While some v...
- FIFA 2026: 8 biggest controversies that have overshadowed the World Cup so farThe 2026 FIFA World Cup is generating significant debate beyond the pitch. Geopolitical tensions between the US and Iran, visa issues affec...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- ICC Women's T20 World Cup 2026 records biggest-ever opening weekendThe ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...
- F1's interest in India return growing: CEO Stefano DomenicaliFormula 1 is focusing on India as a key market. The sport's chief executive sees potential for a return to India. Adani Group is actively w...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- FIFA World Cup 2026 opening weekend draws 100 million viewers across Zee platformsFootball fever grips India as the FIFA World Cup 2026 opening weekend captivated over 100 million viewers across Zee Entertainment's platfo...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- FIFA World Cup 2026: How to watch matches, highlights and behind-the-scenes content on YouTube from anywhereThe FIFA World Cup 2026 is accessible globally on YouTube, offering live match highlights, analysis, and creator content. Official broadcas...
- President Trump will not attend US team's World Cup openerPresident Donald Trump will miss the United States' World Cup opening match. His schedule is tight, requiring him to be in Washington D.C. ...
- Bengaluru to host fourth season of Global Chess LeagueThe Global Chess League is set for its fourth season in Bengaluru starting September 3. This edition will feature top global players in a t...
- World Cup kicks off after high ticket prices, visa issues dog buildupThe 2026 World Cup, the largest in history, has commenced in Mexico City with co-hosts Mexico facing South Africa. Projected to generate a ...
- WATCH: Taylor Swift's surprise NBA Finals appearance with Haim sisters goes viralTaylor Swift made a surprise appearance at Game 4 of the NBA Finals in New York City, courtside with the Haim sisters. Dressed in playful K...
- This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...
- ZEE5 unveils star-studded commentary panel for FIFA World Cup 2026ZEE5 will bring the FIFA World Cup 2026 to Indian fans in Hindi, English, Bangla, and Malayalam. Football legends like Gurpreet Singh Sandh...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
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