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JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Quote of the day by Ringo Starr: 'I had no schooling before I joined The Beatles and no schooling after The Beatles. Life is...' Life lessons on education, human nature and success by British musician, singer, songwriter and actorQuote of the day by Ringo Starr highlights a message about education and life experience. The Beatles drummer said he had no schooling befo...
- Soccer: PIF named 2026 World Cup official tournament supporter as Saudi steps up football ambitionsSaudi Arabia's Public Investment Fund is now an official supporter for the 2026 World Cup in North America and Asia. This move strengthens ...
- The politics of 'Thalapathy': How Vijay’s films built the image of a people’s leaderTamil Nadu Elections 2026: Vijay's electoral success in Tamil Nadu was not sudden. For years, his films positioned him as a protector of th...
- Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu winVijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...
- Cadre engineering: Vijay's signature strategy powered TVK tsunamiTamil Nadu Results: Vijay's Tamilaga Vettri Kazhagam (TVK) has achieved a stunning victory in the 2026 Tamil Nadu Assembly elections, cross...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Actor Madhavan’s son Vedaant becomes the most-followed athlete in West Virginia. Here’s all you need to know about swimming championVedaant Madhavan, son of R. Madhavan, has become the most-followed student athlete in West Virginia, going ahead of players from more popul...
- India among 12 countries selected for FIFA Women's Development ProgrammeIndia's capital, New Delhi, has been chosen by FIFA for its Women's Development Programme. This initiative will run from May to October 202...
- Stock picks of the week: 5 stocks with consistent score improvement and upside potential of up to 36%Whether you are a trader or an investor, there is one thing to watch carefully in the coming days: Earnings. The reason why this is importa...
- Vaazha 2 crosses Rs 100 crore in seven days: 9 fastest Malayalam movies to hit the milestone worldwideVaazha 2: Biopic of a Billion Bros has emerged as a major hit, crossing Rs 100 crore worldwide in just seven days and winning audience love...
- Real Madrid taps Tata Communications to supercharge fan loyalty in IndiaReal Madrid CF, in collaboration with Tata Communications and Footballerista Mobile, has launched Madridista Premium for Indian fans. This ...
- Manchester United Takeover: See Qatari investors' 5-point plan for Red DevilsQataris have jumped into the race to acquire the Red Devils.
- Blockchain gives sports clubs a lucrative way to increase their fandomProminent sports clubs (Manchester City, Barcelona, PSG) and leagues worldwide are already using blockchain technology in their digital str...
- The future of sports currency: What are fan tokens and how do they work?Fan tokens or sports cryptocurrencies are digital assets that enable sports teams, leagues, clubs, associations and players to strengthen f...
- Manchester City onboards VeqtaStartup provides content across cricket, football, mixed martial arts, wrestling, basketball, motorsports, tennis, badminton and Olympic sp...
- After HCL's Manchester United deal, Wipro to wear Chelsea jersey as its digital partnerLeading IT major Wipro will be playing for reigning English Premier League champions Chelsea as its official digital partner.
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