India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Lalit Modi has refuted claims that Sushmita Sen was with him for financial gain, stating the actress is financially independent and often p...

Nuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

As the stock market witnesses a recovery, what one should watch for is market breadth. Also, check which sectors are leading the rally. Why...

JioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...