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‘Football shows a changing America, its tastes shaped by migration’Football's surge in the US is fueled by immigration, Premier League's TV appeal, and women's success. The FIFA World Cup 2026 blends nation...- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- From roaring crowds to FIFA World Cup absence: What’s holding India back from football’s biggest stage?India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- 'She has more diamonds than anybody I know': Lalit Modi defends Sushmita Sen against 'gold digger' claims, calls himself a 'kept boyfriend'. WatchLalit Modi has refuted claims that Sushmita Sen was with him for financial gain, stating the actress is financially independent and often p...
- Mumbai Cricket Association signs up Nuvama Group arm as title sponsor for T20 Mumbai leaguesNuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- These large- and mid-cap stocks can give more than 25% return in 1 year, according to analystsAs the stock market witnesses a recovery, what one should watch for is market breadth. Also, check which sectors are leading the rally. Why...
- IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...
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