Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
07 Jul, 2026, 05.24 PM IST
Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
03 Jul, 2026, 03.56 PM IST
Why AI Adoption Stalls, According to Industry DataMany companies report widespread AI usage but disappointing returns, assuming the problem lies in execution rather than adoption. New resea...
03 Jul, 2026, 03.35 PM IST
Change drivers : creating industry-wide impactThis article highlights individuals driving innovation and trust in various sectors. Shiva Sankeerth Reddy Yarradla is revolutionizing ente...
08 Jun, 2026, 02.18 PM IST
Quote of the Day by Nobel Prize winning physicist Richard Feynman: ‘I believe that a scientist looking at nonscientific problems is just as dumb as…’Nobel laureate Richard Feynman, a brilliant theoretical physicist, revolutionized quantum mechanics with his groundbreaking work. Despite h...
15 May, 2026, 12.27 PM IST
How mentorship shapes better AI products in hackathonsIn high-pressure AI hackathons, mentorship often becomes the defining factor between promising ideas and production-ready products. Using t...
12 Jan, 2026, 12.01 PM IST
Govt tells IndiaAI developers to fix bias checks in AI modelsCentre cautions against indigenous foundational AI models spewing out historical stereotypes on caste, gender or regional differences.
08 Dec, 2025, 07.32 AM IST
Biased output, privacy violation, unauthorised data sharing due to AI can have serious ramifications for India IncInternal auditors in India are raising concerns about the rapid adoption of AI without adequate controls and ethical safeguards. Companies ...
03 Jul, 2025, 12.02 AM IST
AI can have medical care biases too, a study revealsDespite identical clinical details, the AI models occasionally altered decisions based on patients' personal characteristics, affecting pri...
09 Apr, 2025, 04.38 PM IST
Why GenAI might pose a risk to itselfIn 2017, Facebook's AI bots Alice and Bob developed their own language, leading to the experiment's halt and sparking global AI concerns. A...
23 Aug, 2024, 01.18 PM IST
View: How to future-proof AI regulationThe Ministry of Electronics and Information Technology (MeitY) issued a revised AI advisory on March 15, overturning a provision from the M...
29 Mar, 2024, 10.45 PM IST
Daniel Kahneman, Nobel-winning psychologist who upended economics, dies at 90Working with psychologist Amos Tversky, Kahneman isolated biases that distort decision-making. These include aversion to loss and how the w...
27 Mar, 2024, 11.53 PM IST
Europe to double spending on generative AI in 2024: Infosys ResearchThe pace of investment is slower than in North America where spend is expected to reach close to $6 billion next year, according to the Gen...
05 Dec, 2023, 08.13 PM IST
BCG vaccine not recommended for virus: WHOThe statement gains significance for countries including India, where some states are considering using the BCG vaccine for clinical trials...
15 Apr, 2020, 07.55 AM IST
Fear of rejection causes stress in over-weight womenA mere anticipation of rejection for a date can lead to lower self-esteem among the heavier people, especially women.
22 Mar, 2016, 05.35 PM IST
Third eye: HRD minister Smriti Irani’s social media connectRecently, Irani took the twitterati by surprise when she fixed a meeting with a Twitter user, who had been tagging her in most of his tweet...
20 May, 2015, 04.07 AM IST
- Some great discoveries really need speedy acknowledgement
The Nobel committee cannot be the burdened with the sole task of giving due recognition to all life-altering findings and inventions.
11 Oct, 2011, 06.01 AM IST