Aryan Mishra, an astronomer, shared the heartwarming story of treating his ageing parents to a luxurious meal at ITC in New Delhi—the same ...

Often, the best gifts aren't material possessions, but shared experiences and time, especially for the elderly. Busy schedules hinder quali...

The International Solar Festival 2024 in New Delhi showcases a solar-powered city, virtual-reality experiences, and innovative solar techno...

Dhup, or incense, is a sensuous and happy-making experience that can be enjoyed everyday. It's a unique aromatic installation art that crea...

“It has only been nine months since we opened and the south, in any case, has gone beyond pre-pandemic levels. The north, west, east is abo...

Besides the sustainable gifts, companies are also giving experiential gifts like travel or stay at a hotel to employees, especially as the ...

The availability of equally good alternatives to choose from seems to wane off the joy of enjoying a choice that is experientially much sup...

“We took a leaf from the way Disney runs their theme park. They made it experiential. We have to make movie going experiential, we cannot b...

As part of this campaign, the airline said it has used quirky creatives that tug (passengers) emotions when passengers travel, with the bac...

Shoe shopping experiences are a treasure tote of insights. Here’s how brands can leverage the ‘Cinderella phenomenon’ to create better cust...

Tea Junction brings local Calcutta delicacies such as ‘Lebu Cha’, ‘Dimer Devil’ and ‘Baked Roshogulla’, which are proving instant delight f...

The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers ...

Soak up the vibes, feel the opulence of this desert city.

New York, Nov 15 (IANS) Experience rather than possession is more likely to give individuals a greater sense of gratitude, and will also ma...

Toast & Tonic is serving birthday cakes with chips and orange flavoured liqueur. Udinia plans to introduce kaalakhatta iced lollies.

A new study by researchers, including one of Indian-origin, shows that the enjoyment we derive from experiential purchases may begin even b...

Shall I compare thee to a summer’s day?", Shakespeare asks in an immortal line. What if the Bard of Avon had been born in Bhutan? Would he ...