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EXPERIENTIAL EVENTS
ET Alpha Wealth Summit Masterclass | Radhika Gupta reveals India's next 4 wealth creation themes & why SIFs are the investment product of the decadeRadhika Gupta, Edelweiss Mutual Fund CEO, champions Specialised Investment Funds (SIFs) as a new product category offering lower market dep...- The City of Gold starts coming back to life after its darkest hourDubai's economic landscape is tested after regional conflict. Aviation, hotels, and real estate see impacts. Luxury retail also faces press...
- “Dear Anand Mahindra…”: Vijay Kedia asks billionaire to unlock hidden tourism giant in Mahindra HolidaysAce investor Vijay Kedia has urged Anand Mahindra to unlock the “hidden tourism giant” within Mahindra Holidays, arguing that strong demand...
- FICCI Northeast Council congratulates Himanta Biswa Sarma on second Assam CM termAs Himanta Biswa Sarma embarks on his second term as Chief Minister of Assam, the FICCI Northeast Advisory Council extends its heartfelt co...
- Mumbai’s Koli women are rewriting the seafood business one WhatsApp order at a timeMumbai's Koli women are transforming their traditional fish trade into a modern seafood enterprise by embracing branding, packaging and log...
- She was co-actress of Prabhas, Dhanush, Ravi Teja. Left films for higher studies. What is she doing now? Who is Richa Gangopadhyay?Richa Gangopadhyay enjoyed a successful acting career in Indian cinema from 2010 to 2013, starring alongside major actors across Telugu, Ta...
- Orange economy rises: Creativity fuels India's growth storyEmerging as a vital part of India's economic framework, the 'orange economy' harnesses creativity to generate both intellectual property an...
- PVR INOX to screen K-pop sensation BTS ‘Arirang’ World Tour across 20+ Indian citiesPVR INOX brings the global K-pop wave to Indian theatres with exclusive live screenings of BTS’s ‘Arirang’ world tour. Fans can experience ...
- Maharashtra emerges as event tourism hub, Airbnb report flags surge in travel demandMaharashtra's travel scene is changing. Concerts, sports, and festivals are bringing more visitors. People are staying longer and spending ...
- Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
- India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY reportIndia live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...
- From fake weddings to coffee raves: How Indians are seeking new, immersive ways to have funA new wave of engaging experiences, from fake wedding parties and Kintsugi workshops to coffee raves, is transforming India's entertainment...
- Beyond passive fun: Experiential events boom on booking platforms, eateriesExperiences are changing India's entertainment landscape. Online platforms and venues report growth in events. Audiences seek engagement an...
- From Wimbledon to F1: Surprises for staff bringing their A-gameCompanies are increasingly rewarding top performers with all-expense-paid experiential trips, moving beyond traditional gifts. Hero Future ...
- Hyatt records 13% YoY RevPAR growth in H12024Hyatt aims to focus on experiential luxury and strategic expansion rather than becoming the largest chain in India. With a 13% growth in Re...
- ICICI Bank's millennial branches to host entertainment shows as part of new offeringIt can be noted that a slew of lenders, including bigger rival HDFC Bank and others, have been targeting the millennial segment with dedica...
- Maruti plans more experiential initiatives for new-age consumers after withdrawing from motorsportsThe auto major, which has pulled out of marquee events, is now in the process of giving a final shape to its next level of engagement with ...
- Zomato enters experiential events segmentThe carnival will be held across three cities in India -- Delhi, Pune and Bengaluru, Zomato said in a statement.
- Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumersOnline jewellery retailer CaratLane managed to attract more than 30 HNIs for a diamond appreciation session in Hyderabad last month.
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
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