Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
Best large & mid cap funds to invest in June 2026Large & mid cap mutual funds blend stability from large caps with the growth potential of mid caps, offering a riskier but potentially rewa...
Gen Z mentors flip the corporate learning scriptIndian companies are embracing reverse mentoring and cross-generational learning. This helps employees adapt to artificial intelligence. Yo...
ET Alpha Wealth Summit: India could unlock a $5 trillion export opportunity through FTAs, says Saurabh MukherjeaHe believes a combination of free trade agreements (FTAs), a weakening rupee, and shifting global supply chains could create a massive oppo...
Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
Gen Z jobseeker storms out of interview midway after learning ‘remote’ role is actually hybrid, vows surprising revenge for 'wasting' his timeA social media post about a Gen Z job seeker walking out of an interview has sparked discussion about transparency in hiring. According to ...
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
GCCs to hand out more jobs to freshersThis fiscal year, global capability centres are gearing up to boost their fresh graduate hiring by 12 percent, a notable uptick amid the IT...
Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
Cockroach Janta Party has 80% Pak-Bangladesh followers, claim netizens; 94% are Indians, says Abhijeet DipkeCockroach Janta Party followers: A new Gen-Z group, Cockroach Janta Party (CJP), has rapidly gained millions of Instagram followers, surpas...
'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...