Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...

CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...

There is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...

Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...

Navratri 2026 is set to begin on October 11 and will last until October 19. Attire will vary across events like Garba, Dandiya, Puja, and f...

For decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...

Get ready for fashion’s biggest celebration with the Myntra End of Reason Sale, offering up to 90% off! Whether you're looking for trendy e...

Step into tradition with style during the Myntra Super Savings Days, where men’s ethnic wear is available at up to 60% off. Whether you are...

The Myntra Super Savings Days are here, and it's time to refresh your wardrobe with stunning ethnic wear at incredible prices. From May 10 ...

Myntra's Fashion Carnival 2025 has begun with savings of up to 50%-80% off! Get ready for Shaadi season with ethnic wear, casual wear outfi...

The much-awaited Myntra Fashion Carnival 2025 is live from May 1st to May 8th, bringing incredible savings your way! As part of the Myntra ...

The Myntra Big Brands Bash is here, and it's the shopping event you have been waiting for! Starting April 25th till 27th, this exciting Myn...

The Myntra Great Indian Wedding Sale is here to make your wedding shopping effortless and budget-friendly! From 16th to 20th April, explore...

The article discusses the term 'ethnic wear' and its implications in the Indian retail industry. It critiques the use of the term and sugge...

The latter meaning has transmogrified into the modern usage of 'ethnic' as 'characteristic of or belonging to a non-Western tradition'. It'...

Myntra has witnessed a doubled growth in its premium ethnic wear category, largely driven by metros and Tier-1 cities in India. The brand o...

About two-thirds of Myntra’s revenue comes from apparel, its single biggest category, followed by footwear, accessories and recent addition...