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ETHNIC WEAR SHOPPING
Karwa Chauth shopping spreads beyond the North as D2C sales surge 64%Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six...- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- Fabindia looks beyond its 'heritage' to revive growth and cash flowRevenue increased 6.3% to Rs 1,313 crore in the year ended March, while profit before exceptional items and tax surged 24.4% to Rs 131 cror...
- Festive cheer is high, but shoppers are counting every rupeeConsumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Want an early signal on the economy and stocks this festive season? Watch 19 stocks, and what their managements say in the next 20 daysThere is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...
- Online festive sales start slow as smartphone demand dips; quick commerce extends shopping windowIndustry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...
- Navratri 2026 Outfit Guide: What to Wear for Garba, Dandiya, Puja & Family EventsNavratri 2026 is set to begin on October 11 and will last until October 19. Attire will vary across events like Garba, Dandiya, Puja, and f...
- New indicator for New India: 25 stocks whose numbers can reveal what is in store for the economy and the stock marketFor decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...
- Myntra End of Reason Sale 50%-90% Off: Biggest discounts of the yearGet ready for fashion’s biggest celebration with the Myntra End of Reason Sale, offering up to 90% off! Whether you're looking for trendy e...
- Myntra Super Savings Days: Grab Men’s Ethnic Essentials for up to 60% LessStep into tradition with style during the Myntra Super Savings Days, where men’s ethnic wear is available at up to 60% off. Whether you are...
- Myntra Super Savings Days: Up to 80% Off on Women’s Ethnic Wear- Shop Before May 15!The Myntra Super Savings Days are here, and it's time to refresh your wardrobe with stunning ethnic wear at incredible prices. From May 10 ...
- Myntra Fashion Carnival 2025: Save 50%-80% this shaadi seasonMyntra's Fashion Carnival 2025 has begun with savings of up to 50%-80% off! Get ready for Shaadi season with ethnic wear, casual wear outfi...
- Myntra Fashion Carnival 2025: Unlock 50-80% Off on Stunning Women’s Ethnic WearThe much-awaited Myntra Fashion Carnival 2025 is live from May 1st to May 8th, bringing incredible savings your way! As part of the Myntra ...
- Myntra Big Brands Bash 2025: Grab 40-80% Off on Women’s Fashion, Accessories & More!The Myntra Big Brands Bash is here, and it's the shopping event you have been waiting for! Starting April 25th till 27th, this exciting Myn...
- Myntra Great Indian Wedding Sale 2025: Explore Top Deals Across CategoriesThe Myntra Great Indian Wedding Sale is here to make your wedding shopping effortless and budget-friendly! From 16th to 20th April, explore...
- Can we please ethnically cleanse 'ethnic wear'?The article discusses the term 'ethnic wear' and its implications in the Indian retail industry. It critiques the use of the term and sugge...
- Why not also call the LBD ethnic wear?The latter meaning has transmogrified into the modern usage of 'ethnic' as 'characteristic of or belonging to a non-Western tradition'. It'...
- Myntra's premium ethnic wear business growth doubles; metros and tier-1 cities emerge major contributorsMyntra has witnessed a doubled growth in its premium ethnic wear category, largely driven by metros and Tier-1 cities in India. The brand o...
- Myntra enters luxury segment by partnering with Pernia’s Pop Up ShopAbout two-thirds of Myntra’s revenue comes from apparel, its single biggest category, followed by footwear, accessories and recent addition...
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