Home and kitchen product sales surged 81% year-on-year during the pre-Diwali shopping period in India. Gross merchandise value reached an e...

Platforms such as Blinkit, Zepto, Instamart, Amazon Now and Flipkart Minutes revamped their apps for Diwali, introducing interactive interf...

Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are ...

In 2026, Diwali gifting trends are shifting towards practical and personalized choices, moving away from the classic sweets. Gifts in deman...

On Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October ...

Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six...

Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...

Revenue increased 6.3% to Rs 1,313 crore in the year ended March, while profit before exceptional items and tax surged 24.4% to Rs 131 cror...

Karwa Chauth Gift Ideas 2026: Looking for a thoughtful Karwa Chauth gift for your wife, husband or in-laws? From jewellery, perfumes and wa...

Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...

CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...

There is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...

For decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...

A slew of homegrown labels are blending local craftsmanship and culture with the region's storied fashion sense -- and setting their sights...

Jefferies upgraded Welspun Living to Buy and more than doubled its target to Rs 260, while initiating coverage on Raymond Lifestyle with a ...

Sourav Ganguly has partnered with Myntra to launch 'Souragya,' a premium ethnic wear brand, just in time for Durga Puja and Diwali. The bra...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...