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ETHNIC WEAR MARKET
Quick commerce delivers huge festive triumph for D2C brandsBeauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by ...- Manyavar maker Vedant Fashions struggles to revive growth as same-store sales drop 5.8% in Q2Manyavar maker Vedant Fashions is facing mounting competition and slowing growth, with same-store sales declining 5.8% in the September qua...
- Festive hamper orders triple, laddu tops 'Mithai' chart on Zepto this DiwaliZepto's festive hamper orders tripled during Diwali compared with last year, while laddu emerged as the most frequently ordered sweet and s...
- Festive shopping: Home, kitchen products drive 81% jump in D2C sales to Rs 1,328 croreHome and kitchen product sales surged 81% year-on-year during the pre-Diwali shopping period in India. Gross merchandise value reached an e...
- Diwali rush lifts rapid delivery orders for last-minute shopping, giftingPlatforms such as Blinkit, Zepto, Instamart, Amazon Now and Flipkart Minutes revamped their apps for Diwali, introducing interactive interf...
- Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giantsQuick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are ...
- Diwali 2026 Gift Ideas: What India Is Actually Buying This Year — From Gourmet Hampers to Smart GadgetsIn 2026, Diwali gifting trends are shifting towards practical and personalized choices, moving away from the classic sweets. Gifts in deman...
- Micro occasions fuel demand surge across quick commerce, beauty servicesOn Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October ...
- Karwa Chauth shopping spreads beyond the North as D2C sales surge 64%Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six...
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- Fabindia looks beyond its 'heritage' to revive growth and cash flowRevenue increased 6.3% to Rs 1,313 crore in the year ended March, while profit before exceptional items and tax surged 24.4% to Rs 131 cror...
- Karwa Chauth Gift Ideas 2026: 25 Gifts for Wife, Husband and In-Laws Under ₹1,000 to ₹10,000Karwa Chauth Gift Ideas 2026: Looking for a thoughtful Karwa Chauth gift for your wife, husband or in-laws? From jewellery, perfumes and wa...
- Festive cheer is high, but shoppers are counting every rupeeConsumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Want an early signal on the economy and stocks this festive season? Watch 19 stocks, and what their managements say in the next 20 daysThere is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...
- New indicator for New India: 25 stocks whose numbers can reveal what is in store for the economy and the stock marketFor decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...
- India’s next fashion movement could well come from the NortheastA slew of homegrown labels are blending local craftsmanship and culture with the region's storied fashion sense -- and setting their sights...
- India’s textile boom ahead? Why Jefferies is bullish on Welspun, RaymondJefferies upgraded Welspun Living to Buy and more than doubled its target to Rs 260, while initiating coverage on Raymond Lifestyle with a ...
- Sourav Ganguly steps onto new pitch, teams up with Myntra to launch ethnic wear ‘Souragya’Sourav Ganguly has partnered with Myntra to launch 'Souragya,' a premium ethnic wear brand, just in time for Durga Puja and Diwali. The bra...
- Indian wear business slows down in times of fast fashionBestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...
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