Rajnandini Fashion India's IPO opens Tuesday, with grey market activity suggesting a modest 10% premium. The BSE SME issue aims to raise Rs...

The company had posted a net profit of Rs 23.55 crore a year ago, according to a regulatory filing by Aditya Birla Fashion and Retail Ltd (...

Vrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...

Harikanta Overseas' SME IPO opens Wednesday, aiming to raise Rs 25.63 crore. The issue, priced between Rs 91-96, sees muted grey market sen...

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...

From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

Alaya By Stage3, an Indian wear brand, secured seed funding. The capital will boost operations and supply chain. AI integration will enhanc...

Ethnic fashion sales are down this festive season. Consumers, especially younger urban shoppers, prefer western and fusion wear for comfort...

Sourav Ganguly has partnered with Myntra to launch 'Souragya,' a premium ethnic wear brand, just in time for Durga Puja and Diwali. The bra...

Libas started going offline about 18 months ago and operates 15 store across the country. It plans to open 200 stores by 2026. “The organis...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...

The latter meaning has transmogrified into the modern usage of 'ethnic' as 'characteristic of or belonging to a non-Western tradition'. It'...

Myntra has witnessed a doubled growth in its premium ethnic wear category, largely driven by metros and Tier-1 cities in India. The brand o...

About two-thirds of Myntra’s revenue comes from apparel, its single biggest category, followed by footwear, accessories and recent addition...

Established in February 2012, Jaypore sells home decor, accessories, jewelry and had revenues of Rs39 crore in FY19. ABFRL said it expects ...

E-commerce major Amazon today made its entry into apparels with the launch of ethnic and Indo-western wear for women on its platform.

A ranch of regional ethnic wear brands such as Jaipur’s Kilol, Hyderabad’s Neeru’s and Lucknow-based Jashn is making a mark on the country’...