Consumer companies in FMCG and automobile sectors are gearing up to leverage the Indian Premier League (IPL) to introduce new products and ...

Smartphone brands are increasing their marketing and advertising budgets by 15-20% to capitalize on the upcoming festive season. The focus ...

The Paris 2024 Olympics captivated over 170 million viewers in India, achieving a record 1500 crore minutes of watchtime. Viacom18's extens...

Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹...

The ICC T20 Men's World Cup has seen an 8% drop in TV ratings for the first 30 matches compared to 2022, despite a 4% rise in cumulative au...

"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play...

EssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...

The audience reach on television for the first 11 matches of the ICC Men's Cricket World Cup 2023 has decreased by 8 per cent to 90 million...

Leo Burnett won a Silver for its '#BringBack2011' campaign for Oreo in the Social and Influencer Lions category. In the same category, Tale...

India is a key market for EssenceMediacom due to the quality of work that is coming out of the country, he said.

GroupM India has elevated Navin Khemka as the CEO of EssenceMediacom South Asia. Sonali Malaviya will serve as the Chief Strategy and Trans...