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WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...- ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
- Champions Trophy: Hype or hyper? India-Pakistan clash puts ads on the boilAdvertisers are fiercely competing for limited ad slots during the highly anticipated India-Pakistan match at the Champions Trophy in Dubai...
- IPL extravaganza: Consumer goods cos readying pitch for mega summer splashConsumer companies in FMCG and automobile sectors are gearing up to leverage the Indian Premier League (IPL) to introduce new products and ...
- Smartphone companies dial up marketing spends in festive pushSmartphone brands are increasing their marketing and advertising budgets by 15-20% to capitalize on the upcoming festive season. The focus ...
- Paris Olympics 2024 attracted 17 crore viewers on JioCinema, Sports18The Paris 2024 Olympics captivated over 170 million viewers in India, achieving a record 1500 crore minutes of watchtime. Viacom18's extens...
- India in T20 World Cup final, Disney Star hikes ad ratesStar Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹...
- Unusual T20 cricket world cup timings impact TV viewershipThe ICC T20 Men's World Cup has seen an 8% drop in TV ratings for the first 30 matches compared to 2022, despite a 4% rise in cumulative au...
- Indian advertisers in a fix over budget for ICC T20 World Cup"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play...
- EssenceMediacom bags media mandate for Wonder CementEssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...
- Free digital streaming of cricket World Cup shrinks TV viewershipThe audience reach on television for the first 11 matches of the ICC Men's Cricket World Cup 2023 has decreased by 8 per cent to 90 million...
- Cannes Lions 2023: India bags 10 more awards on third dayLeo Burnett won a Silver for its '#BringBack2011' campaign for Oreo in the Social and Influencer Lions category. In the same category, Tale...
- GroupM's top agency sees big potential in Indian marketIndia is a key market for EssenceMediacom due to the quality of work that is coming out of the country, he said.
- Navin Khemka appointed as CEO for EssenceMediacom South AsiaGroupM India has elevated Navin Khemka as the CEO of EssenceMediacom South Asia. Sonali Malaviya will serve as the Chief Strategy and Trans...
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