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ENVIRONMENTALLY CONSCIOUS BRANDS
Psychology says people who shop at thrift stores despite having money aren't just saving cash, they may value sustainability and individualityForget the notion that thrift stores are only for the budget-conscious. Today, a growing number of shoppers, even those who can afford new,...- Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...
- India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
- Why travellers are turning to the zodiac for vacation planningPeople are increasingly using astrocartography to guide major life choices. This practice, which maps planetary influences on locations, he...
- GST relief fuels India's car upgrade wave, EV optimism, says studyA recent study found that approximately 80% of car buyers used GST reductions to upgrade to higher models, better brands, or premium add-on...
- Ethical fashion label Stella McCartney ties up with RelianceReliance Brands partners with Stella McCartney to bring the luxury brand to India. The brand uses animal-free materials. Standalone stores ...
- Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
- Naturally coloured cotton revival hit by funding crunch, low yieldsIndia's naturally colored cotton, once commercially successful, struggles to regain traction despite rising demand for sustainable textiles...
- From Trendsetters to Changemakers: Gen Z shopping carts take a green turnGen Z in India now drives change, not just follows trends. They prioritize environmental and social causes in their purchases. Many are rea...
- What's sustainable jewellery and why is it gaining popularity?The jewellery industry has embraced sustainable fashion, influenced by growing environmental consciousness and a preference for uniqueness....
- Leading Indian brands of 2024RIJAC offers Vegan Leather Bags, EduNique empowers children with skill development, Kadam Colors leads in sustainable fabric dyeing, ToneOp...
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...
- Bollywood actor Lara Dutta partners with FirstCry to launch kids fashion labelThe brand name is linked to Bhupati’s daughter Saira – it spells her name in reverse.
- Lotus Herbals acquires 25% in D2C brand Conscious ChemistLotus Herbals, which had a turnover of Rs 650 crore in FY 21, in the last 18 months made investments in emerging beauty brands, including t...
- Tata Power, ama Stays & Trails tie up to set up EV charging stationsA rising demand for sustainable transport infrastructure has resulted in an increasing number of hospitality brands investing in electric v...
- Myntra collaborates with brands to curate environmental friendly storePeople in the age group of 21-35 years shop the most on Myntra’s sustainable store, 'Myntra for Earth Store', it said. Metros contribute ab...
- Going green: Harley-Davidson launches all-electric motorcycle brand 'LiveWire'Named after Harley's first electric motorbike, it was unveiled in 2019.
- Start small: These toy cars are getting an eco makeover to teach children the environmental impact of motoringThe first model off the production line is a scaled-down version of the Tesla Roadster.
- 4 things that go into the making of an Eco-Friendly brandEco-friendly – this term has been gaining popularity in the past few decades
- Coke under lens for social responsibilityCoca-Cola’s performance as an ethically-conscious global brand has come under scrutiny in a 15-nation, Europe-wide study into the soft drin...
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