India's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...

German appliance giant BSH Home Appliances is making a significant push into India's mass market for the first time globally. By partnering...

Sauce VC is set to make an estimated Rs 500-550 crore from L'Oréal's acquisition of Innovist, validating founder Manu Chandra's strategy of...

India's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...

India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...

Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...

The Harley-Hero partnership, which has on sale the HD X440 and Hero Mavrick in the local market, has planned a slew of launches this fiscal...

BMW Group India is launching 27 new models this year, aiming to solidify its position as the top luxury carmaker. The company is focusing o...

Chinese car companies are targeting wealthy buyers in right-hand-drive nations. They are introducing premium electric vehicles to new marke...

L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...

WhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Pizza Hut, a nearly 70-year-old American icon, has been split in a $2.7 billion deal. Yum Brands is selling its international business outs...

Jaguar Land Rover is launching a new growth plan. The company will offer more engine choices, including electric and hybrid options, for it...

JSW Dulux is targeting a top-two position in India's paint market. The company plans aggressive expansion and significant investments in it...

Indian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approa...

Reebok's sales have more than doubled in India over the last three years following its acquisition by an Aditya Birla group firm. The brand...