Indians are actively engaging with digital entertainment, moving beyond just watching. Gaming is the top activity, surpassing OTT and short...

Two-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.

Balaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...

In a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...

Founded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...

Investors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...

Mid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual...

Early-stage deals commanded the highest pie share, with $48.1 million out of the total $86 million funding tally.

Cracking down on so-called finfluencers is easier said than done. The Securities and Exchange Board of India (Sebi) may well find that not ...

Change is constant at edtech major Byju’s these days. Former UpGrad CEO Arjun Mohan has now been appointed CEO of the company’s India busin...

The funding happened at a valuation of between $100-150 million, founder and chief executive Saurabh Pandey told ET in an interaction, with...

On Thursday evening ETtech first broke the story of three of Byju’s key board members resigning. Soon after Deloitte, the edtech’s statutor...

The new capital will be used to expand the firm's tech, product, and content teams, as well as to foster new partnerships with creators and...

Decentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...

Paytm, which plans to go public in a few months, has agreed to give its founder Vijay Shekhar Sharma the right to appoint one member to its...

Eloelo, a livestreaming and social gaming platform, has seen its user base grow 15 times over the past six months. The platform now has mor...

Eloelo, which is clocking 100% growth month-on-month, has more than five lakh users and 10,000 creators across four languages on its online...