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Why MIXI Global Investments Inc is doubling down on India’s consumer & gaming boomAs MIXI Global Investments Inc. rolls out its $50 million India-focused fund, Managing Director (Investment – India) Tomoharu Urabe, explai...- Edtech gains as smaller towns turn up big for English lessonsWhile WestBridge-backed SpeakX and Lightspeed-backed Stimuler are among startups focused on English learning, larger test-preparation platf...
- Creators turn micro companions; Test-prep sector’s challenging yearHappy Thursday and Merry Christmas! The creator economy in India is going beyond traditional content by lending a virtual ear to its audien...
- India’s digital users shift from passive viewing to active participation: StudyIndians are actively engaging with digital entertainment, moving beyond just watching. Gaming is the top activity, surpassing OTT and short...
- Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
- Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
- Stage set for micro-dramas; WhatsApp’s monetisation bidInvestors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...
- For creators, regional apps are the gift that keeps on givingMid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual...
- ETtech Deals Digest: Funding value down 74% this week as dismal run continuesEarly-stage deals commanded the highest pie share, with $48.1 million out of the total $86 million funding tally.
- Sebi’s finfluencer crackdown may be off target; ETSA 2023 winner String Bio founder on why businesses must pivotCracking down on so-called finfluencers is easier said than done. The Securities and Exchange Board of India (Sebi) may well find that not ...
- Byju’s India business gets new CEO in Arjun Mohan; IAMAI wants chairperson to be from Indian firmChange is constant at edtech major Byju’s these days. Former UpGrad CEO Arjun Mohan has now been appointed CEO of the company’s India busin...
- Eloelo raises $22 million in funding from Courtside Ventures, Griffin Gaming PartnersThe funding happened at a valuation of between $100-150 million, founder and chief executive Saurabh Pandey told ET in an interaction, with...
- MeitY withdraws proposed changes to IT rules; Chinese funds to face more scrutinyAn official draft proposing changes to the country’s technology and social media rules was abruptly withdrawn on Thursday, hours after it h...
- Eloelo raises $13 million in funding co-led by KB Investments, Kalaari CapitalThe new capital will be used to expand the firm's tech, product, and content teams, as well as to foster new partnerships with creators and...
- Web3: A blockchain-based next era of internet is set to break coverDecentralised internet based on blockchain technology will empower legions of social media creators and reduce their dependence on large so...
- Paytm's board gamesPaytm, which plans to go public in a few months, has agreed to give its founder Vijay Shekhar Sharma the right to appoint one member to its...
- Eloelo raises $2.1 million to strengthen creator tie-ups, fuel expansionEloelo, a livestreaming and social gaming platform, has seen its user base grow 15 times over the past six months. The platform now has mor...
- Eloelo crosses 50 million gameplays on its creator-driven gaming appEloelo, which is clocking 100% growth month-on-month, has more than five lakh users and 10,000 creators across four languages on its online...
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