FM Arun Jaitley released the BJP campaign theme song, clips of some TV advertisements, a ring tone on ‘Phir Ek Baar, Modi Sarkar’

The data is based on ad insertions across TV, radio and print media between January 1and March 16.

Street plays, GPS-enabled multimedia flash mobs, music concerts — all are part of the to-do list.

Brand investing will continue to be a big theme in everything.

AAP didn’t hire any agencies for advertising, public relations while BJP’s campaign was planned by professional firms Madison Media and Soh...

The Bharatiya Janata Party plans to launch a special advertising campaign in Jammu and Kashmir (J&K) ahead of the upcoming state elections.

Advertising industry sources said the BJP, which pollsters predict will emerge the largest party in the next LS, may play down the ‘Saugand...

Brands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...

Since the dates of the polls have not been announced, the Goafest organising committee is wary of locking in dates for the festival.

The I&B ministry has aligned its campaign with that of Congress vice-president Rahul Gandhi to focus on the youth.

Door-to-door campaigning, digital marketing being key to strategy; an in-house team will craft messages for the upcoming LS polls.

The government will introduce the third phase of the Bharat Nirman audiovisual advertisements with the same theme of "Meelon hum aa gaye".

While the Congress has already roped in JWT to handle its planned Rs 500 crore advertising campaign, the BJP is still scouting for its crea...

Publicity blitz to sign off with 7 main promises contained in poll manifesto.

Ailing leader’s posters, speeches to drive BJP’s media campaign.

Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.

It might be a tad early in the political calendar, but the Congress has decided it’s time the aam aadmi donned a new avatar for the coming ...