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ELECTION THEMED ADVERTISING
TVK Vijay's success formula decoded: How Thalapathy weaved a social media algo aura to beat DMKActor-turned-politician Joseph Vijay's Tamilaga Vettri Kazhagam has emerged as the largest party in Tamil Nadu. The party leveraged social ...- Ad agencies make a beeline to secure BJP's poll businessThe Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 20...
- Political parties look to ad a perfect pitch to 2024 poll slogansLeading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and Y...
- PM Narendra Modi is cynosure of BJP’s campaign themeFM Arun Jaitley released the BJP campaign theme song, clips of some TV advertisements, a ring tone on ‘Phir Ek Baar, Modi Sarkar’
- BJP leads political blitz space with 53% ad shareThe data is based on ad insertions across TV, radio and print media between January 1and March 16.
- Government of India to soon pick agencies for big pre-poll ad blitzStreet plays, GPS-enabled multimedia flash mobs, music concerts — all are part of the to-do list.
- Media cos take the front seat with more ad spend, digital pushBrand investing will continue to be a big theme in everything.
- AAP’s strategy, not ad budget, helped party win; Party didn't hire any PR agency for pollsAAP didn’t hire any agencies for advertising, public relations while BJP’s campaign was planned by professional firms Madison Media and Soh...
- BJP asks Soho Square to design advertising strategy for J&K electionsThe Bharatiya Janata Party plans to launch a special advertising campaign in Jammu and Kashmir (J&K) ahead of the upcoming state elections.
- BJP may play down ‘Saugandh’ poll anthem written by Prasoon JoshiAdvertising industry sources said the BJP, which pollsters predict will emerge the largest party in the next LS, may play down the ‘Saugand...
- Lok Sabha polls 2014: Brands trying to grab advantageBrands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...
- Goafest 2014 struggling to find a date due to upcoming Lok Sabha pollsSince the dates of the polls have not been announced, the Goafest organising committee is wary of locking in dates for the festival.
- I&B aligns ad campaign with Rahul Gandhi's poll pitchThe I&B ministry has aligned its campaign with that of Congress vice-president Rahul Gandhi to focus on the youth.
- AAP plans to use successful advertisement strategy of Delhi assembly elections in 2014 pollsDoor-to-door campaigning, digital marketing being key to strategy; an in-house team will craft messages for the upcoming LS polls.
- UPA government sets out to hang out with electorate as part of 'Bharat Nirman' campaignThe government will introduce the third phase of the Bharat Nirman audiovisual advertisements with the same theme of "Meelon hum aa gaye".
- Can one-liners win elections? Admen find selling political parties an 'uphill ride'While the Congress has already roped in JWT to handle its planned Rs 500 crore advertising campaign, the BJP is still scouting for its crea...
- BJP to harp on LudhianaPublicity blitz to sign off with 7 main promises contained in poll manifesto.
- Atal to be face of BJP’s media blitzAiling leader’s posters, speeches to drive BJP’s media campaign.
- Political advertising budget to increase by 25-30%Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
- Cong shortlists JWT, Crayon for LS pollsIt might be a tad early in the political calendar, but the Congress has decided it’s time the aam aadmi donned a new avatar for the coming ...
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