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ECOMMERCE CHANNELS DIWALI
Quick commerce platforms go big on Diwali discounts as festive demand peaksQuick commerce firms are pulling out all the stops for Diwali. Discounts are rising, product lines are expanding, and the battle for the ba...- Quick commerce platforms see surge in Diwali gift ordersBlinkit, Swiggy Instamart and Zepto have unveiled features like EMI, postpaid options, and 10-minute returns for clothing and footwear, exp...
- Urban kirana braces for a challenging Diwali; up to 30% on-month slip in sales since JulyKiranas are fast losing out to quick commerce in big cities, industry executives said. While FMCG companies say they are splitting assortme...
- Electronic brands launch direct price war against Amazon and Flipkart ahead of e-commerce discounting seasonLarge electronic brands like Samsung, Xiaomi, and LG are offering aggressive discounts on their own online stores to clear unsold stock. Th...
- This Diwali, quick commerce comes bearing gifts; platforms partner FMCG brands for special packs, offers, adsQuick commerce companies are collaborating with FMCG brands like Parle, Mondelez, and ITC for the festive season. They are aiming to boost ...
- Ecommerce channels see 25% growth in purchase volumes during Diwali season: reportWhile credit card spending rose 18% from the previous year, face-to-face commerce rose 12% YoY.
- Amazon extends warehousing infrastructure to sellers outside its platformAmazon on Thursday announced the launch of a new product, Multichannel Fulfillment, which will enable sellers to run their online businesse...
- Ecommerce sales boom this festive monthThe two dominant e-commerce marketplaces, Amazon India and Walmart-owned Flipkart, began their festive season sale events from October 2 an...
- Buy a Phone, Get a Flat! Brick & Mortar stores offer freebies to attract customersHandset sellers are offering gifts like vouchers, gym memberships, free car service, along with your new phone in order to woo customers aw...
- Snapdeal receives maximum orders from non-metros this Diwali saleAthletic wear, home gym equipment, mini pedal exercisers, skipping ropes, and ankle and knee supports have been popular orders.
- Micromax customers quite cash-less; sales down 30%Micromax’s distributors have also seen a 15-18% decline in sales. The handset vendor is offering higher credits to distributors to help cop...
- Smartphone sales up 40 per cent on festival offersFlipkart alone is said to have amassed $500 million by selling 15.5 million units.
- Amazon and Flipkart bank on online exclusives for festive bountyThe ecommerce marketplaces are structuring their Diwali offers and promotions solely on the online exclusive models across smartphones, tel...
- Appliances maker Inalsa forays into chimney segment in IndiaThe chimney market is Rs 1,000 crore in the country, growing at 20%. Inalsa is the pioneer in food processors with leadership position in t...
- Flipkart, Amazon and Snapdeal turn to print media for Diwali ad warMedia buyers said the print campaigns indicate a certain shift in ecommerce advertising strategy to print and digital from traditional tele...
- Flipkart, Amazon and Snapdeal expected to burn Rs 2,000 crore in months leading to DiwaliLast year, e-commerce companies had spent as much as Rs 1,300 cr on marketing & promotion during the September-December period.
- Affiliate sites like CouponDunia, Cashkaro & others gain from e-commerce slugfestAmazon raised commissions by as much as 50% to affiliates two days before Flipkart’s sale. It then bumped them up again on the day of the s...
- E-tail vs Retail: Brands like Crocs, Allen Solly, Nautica firm up pacts to cap online price cutsThe 'online-versus-offline' war has reached a tipping point; malls and offline retailers asking brands to show loyalties upfront.
- E-tailers line up month-long ad blitz for Diwali; Amazon, Snapdeal and Flipkart to spend Rs 200 croreThe shopping season from September-end to Diwali in late October is the top sales period in India, accounting for about 40% of the total fo...
- Snapdeal, Flipkart and Amazon may spend up to Rs 200 crore this festive seasonThe top three companies, according to multiple media planners, are expected to spend up to Rs 200 crore this season.
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