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DIWALI MARKETING CAMPAIGNS
Oracle layoffs hit India hard; Qcomm apps print ad moneyIndia bore the brunt of Oracle’s latest global layoffs amid rising automation. This and more in today’s ETtech Top 5.- Festive season trade to cross Rs 5 lakh crore as offline sales surge, says CAITAnticipations for this festive season's trade have skyrocketed, expected to surpass five lakh crore rupees, as brick-and-mortar markets thr...
- GST 2.0: Consumer cos readying big festive splash to boost salesIndian consumer companies, including Reliance Retail and automakers like Hyundai, are increasing marketing and advertising budgets by 15-20...
- Zomato gives a NASA twist to Diwali 2024 celebrations. Netizens like the caller ID Satya @ NasaZomato has launched its new campaign, "Mission Diwali," celebrating the spirit of the festival by highlighting the importance of togetherne...
- Score big with consumers, unravel the impact of major events on consumer spendingIndia's economy benefited from the ICC Cricket World Cup, with increases in consumer spending seen across industries, particularly benefiti...
- Ads featuring SRK back on mainstream, Social MediaChocolate maker Mondelez has released a new Diwali ad featuring SRK over this weekend while edtech company Byju's has resumed ads featuring...
- Watch how Schmitten's #AadhiAadhiDiwali is bringing families together this festive seasonThe festive celebrations of Diwali have already begun in full swing and it is one magnificent grand celebration for Indians across the worl...
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- Social media calls to boycott Chinese products fail miserablyHighlighting the price price, a shopkeeper in a market in west Delhi said a fairy light made in China costs Rs 50 while a similar product f...
- Retailers demand for Chinese goods dips 45% on boycott callElectric bulbs, kitchen appliances, toys, electronic products, consumables, home decoration items, among others will have to bear the brunt.
- Chinese boycott call hitting Diwali sales, say Old Delhi tradersChinese firms have gained a near-monopoly over many Diwali products such as small blinking lights, also called 'fairy lights', decorative i...
- HDFC Bank launches Rs 30-crore marketing campaignHDFC Bank, which launched a musical logo earlier this month, said it will spend over Rs 30 crore to promote the new brand positioning which...
- E-commerce traffic during Diwali surged 75.5%: SurveyUCWeb, India's leading mobile browser with an over 54% market share, said e-commerce traffic during the Diwali shopping season surged a who...
- Vistara rolls out slew of special offers on DiwaliTata-SIA joint venture Vistara today rolled out a slew of special offers to its customers including free return tickets to the winners of a...
- E-tailers line up month-long ad blitz for Diwali; Amazon, Snapdeal and Flipkart to spend Rs 200 croreThe shopping season from September-end to Diwali in late October is the top sales period in India, accounting for about 40% of the total fo...
- Snapdeal, Flipkart and Amazon may spend up to Rs 200 crore this festive seasonThe top three companies, according to multiple media planners, are expected to spend up to Rs 200 crore this season.
- Smartphone makers plan big ad splash for festival seasonApple may spend at least Rs 100 crore on the launch of its new phones in India, while Samsung is likely to spend Rs 150 crore on promotions.
- Online retailers like Flipkart, Amazon to woo customers with eye-popping deals this DiwaliOnline retailers have lined up exclusive products, offers, contests & discounts to ensure a cracker of a Diwali season, with an eye on firs...
- Coke, Pepsi bet big on festive fervourIn a bid to push sales before the advent of winter, beverage majors Coca-Cola and PepsiCo are in a race to woo customers during the festive...
- Confectioneries jostle for shelf space with sweets in DiwaliCadbury, Britannia, Priyagold, Pepsi are some of the major names which have come up with attractive gift packs this Diwali. Glory of giftin...
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