Disney Star unveiled a diverse sponsorship lineup for the ICC Women's T20 World Cup 2024, featuring 14 sponsors across various sectors. The...

Disney Star announced 19 sponsors for the ICC Men’s T20 World Cup, including Dream 11, Maruti, and more. The tournament, starting on June 1...

On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spo...

The media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to ...

Mahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows...

Disney Star, the official broadcaster of the Asia Cup, has secured 18 sponsors for the cricket tournament. The sponsors include popular bra...

Star Sports saw a record number of 124 million viewers tuning in to watch the live broadcast of the International Cricket Council (ICC) Wor...

Industry sources tracking the development suggest that the ad bookings stand at ₹40-45 crore across both mediums. A company executive, howe...

Star Sports has attracted more than 45 brands for The ICC World Test Championship final match between India and Australia, which is expecte...

Starting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...

Industry sources say that Disney Star is also in the advanced stages of discussions with advertisers to close sponsorship and spot-buy deal...

From this year, Disney Star has the rights only for TV, as Viacom18 holds the digital rights. With a little over two weeks left for the sta...

The broadcaster has closed deals with 15 sponsors on TV and 13 on Disney+Hotstar, and media buying executives are saying the rates were at ...

Despite being scheduled immediately after the second leg of the 2021 season of the IPL, advertisers have opened their purses for the marque...

The broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.

BCCI has already changed the format of the league this year from a ‘home and away’ to a ‘cluster caravan’ model to ensure minimum travellin...

While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league....