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JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
Jio Star targets Rs 6,000 crore from Champions Trophy, IPLJio Star is targeting ₹6,000 crore in ad revenue from the ICC Champions Trophy and IPL 2025. They expect ₹1,500 crore from the Champions Tr...
Disney Star secures eight sponsors for Pro Kabaddi LeagueDisney Star partners with eight sponsors, including Dream11 and Shriram Finance, for PKL Season 11, boosting its reach across various platf...
T20 World Cup: Disney Star ropes in Dream11, ICICI, Maruti & 11 others as sponsorsDisney Star unveiled a diverse sponsorship lineup for the ICC Women's T20 World Cup 2024, featuring 14 sponsors across various sectors. The...
Disney Star onboards 19 sponsors for ICC Men's T20 World Cup 2024Disney Star announced 19 sponsors for the ICC Men’s T20 World Cup, including Dream 11, Maruti, and more. The tournament, starting on June 1...
Disney Star reworks ad rates for T20 World CupOn TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spo...
Disney Star, Viacom18 on a slow start this IPL season as most companies tighten ad budgetsThe media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to ...
Mahindra & Mahindra inks sponsorship deal with Disney Star for ICC WCMahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows...
Disney Star onboards 18 sponsors across categories for Asia CupDisney Star, the official broadcaster of the Asia Cup, has secured 18 sponsors for the cricket tournament. The sponsors include popular bra...
Star Sports records 124 million viewers for ICC WTC Final matchStar Sports saw a record number of 124 million viewers tuning in to watch the live broadcast of the International Cricket Council (ICC) Wor...
Disney Star hopes to mop up handsome revenue from World Test ChampionshipIndustry sources tracking the development suggest that the ad bookings stand at ₹40-45 crore across both mediums. A company executive, howe...
Revival of red-ball cricket? Disney Star scores big with sponsor deals as India-Australia to clash in 'pinnacle of test cricket'Star Sports has attracted more than 45 brands for The ICC World Test Championship final match between India and Australia, which is expecte...
IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...
Disney Star signs up five IPL sponsors as it preps for clash with Viacom18Industry sources say that Disney Star is also in the advanced stages of discussions with advertisers to close sponsorship and spot-buy deal...
Disney, Viacom struggle to close IPL ad dealsFrom this year, Disney Star has the rights only for TV, as Viacom18 holds the digital rights. With a little over two weeks left for the sta...
- IPL ad sales set to cross record ₹4,000-cr mark
The broadcaster has closed deals with 15 sponsors on TV and 13 on Disney+Hotstar, and media buying executives are saying the rates were at ...
Star & Disney India to rake in ₹1,200 cr in ad revenues from T20 world cupDespite being scheduled immediately after the second leg of the 2021 season of the IPL, advertisers have opened their purses for the marque...
Star & Disney sells 95% of IPL advertising inventory ahead of phase IIThe broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.
Star India, BCCI gear up for IPL 2021BCCI has already changed the format of the league this year from a ‘home and away’ to a ‘cluster caravan’ model to ensure minimum travellin...
Disney+ Hotstar ropes in 13 sponsors for IPL 2020While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league....