Blake Lively and Justin Baldoni just wrapped their high-profile “It Ends With Us” legal drama in a settlement that, as per reports, didn’t ...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

Emami Limited is acquiring a 60 percent stake in IncNut Digital for Rs 321 crore. This move strengthens Emami's position in the growing per...

Blake Lively has submitted filings seeking to exclude any reference to her and Reynolds’ net worth, income, or overall financial status dur...

Nykaa is reportedly in talks to acquire a stake in Deepika Padukone's skincare brand, 82°E. Despite initial struggles with pricing and posi...

The Advertising Standards Council of India (ASCI) now mandates clear labeling of paid content by media companies on social media. This new ...

GIC and SAMHI Hotels have forged a strategic partnership to invest in upscale Indian hotels. GIC will acquire a 35% stake in three SAMHI su...

ASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...

The move comes even as financial influencers, called ‘finfluencers’, continue to remain under the scanner of market regulator Securities an...

The guidelines titled "Endorsements Know-hows" have also been prepared to ensure that endorsements undertaken by such individuals are in co...

India’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...

In the absence of a disclaimer of it being a paid post, the average person is likely to think of it as a genuine endorsement from a person ...

Marketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...

Marketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.

As other presidential candidates fight to raise money, Donald Trump is reminding everyone he's already got a lot of it.

Amazon's lobbying in the US comes at a time when Indian govt has floated a discussion paper on allowing FDI into e-com retail biz in the co...

After parting ways with Bharti group last year, Wal-Mart had said it was studying the feasibility of India's FDI policy in multi-brand reta...