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DISCLOSURE OF BRAND PARTNERSHIPS
Family Trusts need a rethink: DPDP, PMLA rules collide with informal promoter structuresIndia's family businesses face a complex succession era due to evolving regulations and generational differences. Law firms like Veritas Le...- Natural diamonds, real change: Driving sustainable impact in IndiaThe diamond industry is prioritizing sustainability, with India leading the charge by integrating a fifth 'C' – conscience – alongside trad...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Did Justin Baldoni quietly win the Blake Lively legal war? Millions lost, no gag order — who is finally ready to spill the settlement secretsBlake Lively and Justin Baldoni just wrapped their high-profile “It Ends With Us” legal drama in a settlement that, as per reports, didn’t ...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- FMCG major Emami to acquire majority stake in Vedix, SkinKraft parent co IncNutEmami Limited is acquiring a 60 percent stake in IncNut Digital for Rs 321 crore. This move strengthens Emami's position in the growing per...
- Blake Lively seeks to keep finances private in trial against Justin Baldoni: What is her and Ryan Reynolds’ net worth?Blake Lively has submitted filings seeking to exclude any reference to her and Reynolds’ net worth, income, or overall financial status dur...
- Nykaa confirms acquisition talks with Deepika Padukone’s 82°ENykaa is reportedly in talks to acquire a stake in Deepika Padukone's skincare brand, 82°E. Despite initial struggles with pricing and posi...
- ASCI orders media to label paid posts, safeguard editorial integrityThe Advertising Standards Council of India (ASCI) now mandates clear labeling of paid content by media companies on social media. This new ...
- SAMHI Hotels and GIC announce a JV for upscale and higher hotel assets in IndiaGIC and SAMHI Hotels have forged a strategic partnership to invest in upscale Indian hotels. GIC will acquire a 35% stake in three SAMHI su...
- ASCI urges LinkedIn influencers to disclose brand partnerships for ethical marketingASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...
- ASCI’s revised guidelines for finfluencers: All your questions answeredThe move comes even as financial influencers, called ‘finfluencers’, continue to remain under the scanner of market regulator Securities an...
- Govt issues guidelines on brand endorsements by social media influencersThe guidelines titled "Endorsements Know-hows" have also been prepared to ensure that endorsements undertaken by such individuals are in co...
- ASCI guidelines to filter out forced claims: BrandsIndia’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...
- How 'covert influencers' harm the fight for clearly marked paid postsIn the absence of a disclaimer of it being a paid post, the average person is likely to think of it as a genuine endorsement from a person ...
- ASCI influencer marketing rules may impact ad spending temporarilyMarketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...
- Marketers not expecting a drastic change in influencer ad spends with new ASCI draft guidelinesMarketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.
- Trump campaign to reveal wealth details: 'I'm really rich'As other presidential candidates fight to raise money, Donald Trump is reminding everyone he's already got a lot of it.
- After Walmart, Amazon lobbies in US for Indian FDIAmazon's lobbying in the US comes at a time when Indian govt has floated a discussion paper on allowing FDI into e-com retail biz in the co...
- Global retailer Wal-Mart sets up new company in IndiaAfter parting ways with Bharti group last year, Wal-Mart had said it was studying the feasibility of India's FDI policy in multi-brand reta...
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