IndiGo has introduced 'Cabs with IndiGo', an airport transfer service. Customers can now book cabs to and from airports across India. The s...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

The BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Fast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...

India's investment world is undergoing a significant transformation. Passive funds are leading this change, growing from 6% to 25% of the m...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

India's digital fraud rate in 2025 reached 7.1%, almost double the global average. This indicates growing online fraud risks as digital pay...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Asia-focused hedge funds delivered outsized returns in 2026 by riding the artificial intelligence boom across semiconductors and related te...

The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Royal Challengers Bengaluru and its sponsor Nothing have shared a joint image online. This has led to fan speculation about a possible Roya...

Zee Entertainment Enterprises is readying its streaming platform, Zee5, for the FIFA World Cup 2026. The company has enhanced its technolog...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...