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DIGITAL PLATFORMS CRICKET
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- ICC Women's T20 World Cup 2026 records biggest-ever opening weekendThe ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...
- Online gaming money tax dispute: GST to be charged on full value of the deposit, rules Supreme Court, know how it impacts the playersThe Supreme Court has settled India's online gaming tax dispute. GST will now be charged on the full value of player deposits, not just the...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- DP World and Niti Aayog honour top 10 women entrepreneurs at “We Rise”This nationwide program supported women-led businesses with export readiness and market access, equipping them with essential skills and ne...
- Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Kabuni launches AI Cricket coaching platform, taps Ganguly, AB de Villiers as super coachesKabuni, an AI-powered cricket coaching platform, launched in Mumbai, offering personalized remote training and feedback. Featuring cricket ...
- Jharkhand State Cricket Association signs three-year streaming deal with JioHotstar for JT20 LeagueJharkhand State Cricket Association has partnered with JioHotstar for digital broadcasting of the Jharkhand T20 League. This three-year dea...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Kuku FM's parent confidentially files for Rs 3,500 crore IPOAudio and video platform Kuku has confidentially filed draft papers with Sebi for a Rs 3,500 crore IPO. The company aims for a Rs 15,000 cr...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Peddi OTT release details: Where to watch Ram Charan and Janhvi Kapoor's Telugu sports-drama after theatrical runRam Charan and Janhvi Kapoor's much-awaited Telugu sports drama Peddi is set to release in theatres on June 4, with premiere shows schedule...
- 'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
- Taarak Mehta beats big OTT releases, stays strong even during IPL 2026 and Dhurandhar rush: Ormax RankingsTaarak Mehta Ka Ooltah Chashmah, a long-running Indian sitcom, achieved a significant milestone by ranking as the second most-watched OTT p...
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