India's retail market is set for massive growth. Consumers are becoming more selective and demand personalized experiences. Retailers must ...

For many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse pu...

Crypto gifts for Christmas: This holiday season, young Americans are reshaping shopping habits. Nearly half of US shoppers use AI for holid...

Speaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...

About 50 per cent of global brands have greater than USD 30 million in revenue in India, the study E-Styling India: Decoding India's Online...

Puma India has appointed actor Shanaya Kapoor as its new brand ambassador to enhance its connection with Gen Z customers in the country. Ka...

Gupta said that with this partnership, she looks forward to creating immersive and collaborative experiences.

The Aditya Birla Group has entered into a 'binding term sheet' agreement to acquire a 51 per cent stake in 'House of Masaba Lifestyle Pvt L...

A new web portal, Area Online, provides end-to-end solutions to shops and retailers to sell their products or services directly to customer...

Given the size of the unorganised offline retail space in India, the opportunity to digitise and vertically integrate the space provides a ...

The report said that the rise of technology adoption among small and medium businesses is also expected to drive the growth for digitally n...

The change in the last three months have been equal to the change anticipated in three years. All categories are seeing a boom in new shopp...

Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.

Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.

In what can be seen as a testament to the IT city's growing fondness for e-commerce, a recent survey indicates that 60% of Bengaluru's yout...

Yahoo says it bought Polyvore because of the "amazing potential" of Yahoo's premium content and expertise in community-driven experiences.

As millions more warm up to shopping online for things as diverse as refrigerators and groceries, digital marketplaces are developing capab...