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DIGITAL NATIVE SHOPPERS
UPI and AI: 'Buy Rs 500 worth gold if price drops below Rs 16,000/g'; your wish is AI agent's command, and it can make UPI payments at your target priceThe P3P AI agent can complete a UPI payment without any human authentication. However, the human still stays in control. Currently, AI agen...- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Retail challenge is not consumer demand but demanding consumerIndia's retail market is set for massive growth. Consumers are becoming more selective and demand personalized experiences. Retailers must ...
- Scroll, spot, buy: Why fashion and lifestyle shopping is growing on InstagramFor many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse pu...
- Holiday shopping 2025 revolution: AI tools and crypto gifts surge among Gen Z – what to gift this ChristmasCrypto gifts for Christmas: This holiday season, young Americans are reshaping shopping habits. Nearly half of US shoppers use AI for holid...
- ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita SinhaSpeaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...
- India key lifestyle destination for global brands; 90% of top 50 brands active: StudyAbout 50 per cent of global brands have greater than USD 30 million in revenue in India, the study E-Styling India: Decoding India's Online...
- Puma India onboards Shanaya Kapoor as its new brand ambassadorPuma India has appointed actor Shanaya Kapoor as its new brand ambassador to enhance its connection with Gen Z customers in the country. Ka...
- Masaba Gupta set for Metaverse! Designer announces tie-up with Aditya Birla Fashion for a digital-led portfolio, pal Alia Bhatt shows Insta loveGupta said that with this partnership, she looks forward to creating immersive and collaborative experiences.
- Aditya Birla Fashion to acquire 51% stake in brand Masaba, aims Rs 500 cr revenue in next 5 yearsThe Aditya Birla Group has entered into a 'binding term sheet' agreement to acquire a 51 per cent stake in 'House of Masaba Lifestyle Pvt L...
- ‘Phygital’ world: Reinventing the wheel of e-commerceA new web portal, Area Online, provides end-to-end solutions to shops and retailers to sell their products or services directly to customer...
- Indian unorganised retail: Key to world's third largest consumer marketGiven the size of the unorganised offline retail space in India, the opportunity to digitise and vertically integrate the space provides a ...
- India's e-commerce market to be worth $99 billion by 2024: ReportThe report said that the rise of technology adoption among small and medium businesses is also expected to drive the growth for digitally n...
- The fittest shall survive as digital commerce booms as never beforeThe change in the last three months have been equal to the change anticipated in three years. All categories are seeing a boom in new shopp...
- Here’s how you win the consumer’s trustChanging customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
- Over 80% Indian youngsters use smartphone for shopping: StudyDespite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.
- 60% of Bengaluru's youth buy electronic gadgets online: SurveyIn what can be seen as a testament to the IT city's growing fondness for e-commerce, a recent survey indicates that 60% of Bengaluru's yout...
- Yahoo buys social shopping startup PolyvoreYahoo says it bought Polyvore because of the "amazing potential" of Yahoo's premium content and expertise in community-driven experiences.
- Flipkart, Snapdeal now strategically placing native advertisements to be topically relevant to contentAs millions more warm up to shopping online for things as diverse as refrigerators and groceries, digital marketplaces are developing capab...
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