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DIGITAL MARKETING STRATEGIES
Are you paying to reach your target audience or just paying for the numbers?ET Partner With Us provides businesses the opportunity to connect with decision-makers and consumers through trusted financial journalism. ...- Canada's Warren Buffett bets his billions on India. What does he see?Prem Watsa’s Fairfax Financial will acquire a 60.72% stake in IDBI Bank for Rs 52,878 crore, marking India’s largest cross-border banking d...
- SARAS Mela moves beyond Delhi-NCR, brings 1,500 rural women entrepreneurs to VijayawadaThe National SARAS Mela in Vijayawada showcases around 1,500 women entrepreneurs from various states and union territories. Organized under...
- Uniqlo India net profit rises 41% to Rs 253 cr in FY26; co bets on expansionUniqlo reported a significant increase in revenue for the year ended March 2026. The revenue rose 44% year-on-year, reaching ₹1,724 crore a...
- Axis Bank's Freecharge gets in-principle RBI nod to operate as payment aggregatorAxis Bank's digital payments platform Freecharge has received in-principle approval from the Reserve Bank of India. The approval allows Fre...
- ‘Dad, the internet at home is too slow’: How Jio’s founding idea took shapeIsha Ambani's concerns regarding poor household internet sparked important conversations about India's digital landscape, leading to transf...
- HLL Lifecare launches eStore to expand direct-to-consumer reachState-owned company HLL Lifecare launched HLL eStore, a digital platform aimed to expand access to its healthcare and wellness products acr...
- How meaningful business conversations connect brands with the right decision-makersIn a changing business environment, reaching the right decision-makers takes more than visibility. The right platforms can help brands shar...
- Jio partnership helps Google’s Gemini add 13 million paid subscribers in India, Akash Ambani saysAkash Ambani said Reliance Jio’s partnership with Google on Gemini goes beyond distribution to create new markets, drawing a parallel with ...
- How GoDaddy is changing the way Indian SMBs use AIOnline presence for enterprises have become vital, and thankfully with the advent of AI, easier as well. While creating a website, branding...
- What Akash Ambani said on Jio tariff hikes ahead of record IPO launchAkash Ambani said Jio can raise mobile tariffs but prefers growing revenue through digital services, broadband and enterprise solutions. Ah...
- JIO IPO & Rs 10 lakh crore: Mukesh Ambani added 13 zeros to Dhirubhai’s dreamJio Platforms will begin subscriptions for its IPO on October 21 and it will conclude on October 23. The record-breaking IPO could see valu...
- Reliance Jio IPO: With tech muscle, Akash Ambani makes $1.4 trillion digital economy pitch to investorsAkash Ambani is positioning Jio Platforms to capture a significant share of India’s projected $1.4 trillion digital economy by FY31. Ahead ...
- Fresh capital: How Jio’s market debut differs from recent mega-IPOsJio Platforms is gearing up for its initial public offering by pursuing a strategy focused solely on fresh shares. This means that no curre...
- Hyundai Motor to invest $15.5 billion in India by 2032Hyundai Motor Group announced plans to invest $15.5 billion in India from 2023 to 2032. This investment aims to enhance manufacturing opera...
- Jio IPO: 5 strengths that put the Reliance-backed digital giant in spotlightReliance Jio Platforms has highlighted five key strengths in its RHP ahead of its Rs 30,213 crore IPO, including strong revenue growth, pro...
- PMS Tracker: HEM Securities’ SME stars, others rally up to 7.5% in September despite Nifty’s 6% crashDespite Nifty and Sensex tumbling over 6% in September, small-cap and SME-focused PMS strategies delivered robust positive returns. Hem Sec...
- 'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...
- CoinSwitch Ventures goes global as BlackLane Capital, plans to back startups with cheques of up to $5 millionCoinSwitch’s investment arm, CoinSwitch Ventures, has rebranded as BlackLane Capital, expanding beyond crypto and Web3 to invest in early-s...
- Beyond the first export: How India’s SMBs can build lasting global businessesIndia’s exports hit a record in 2025-26, and SMBs account for nearly half of them. But as trade deals widen market access, Payoneer leaders...
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