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DIGITAL MARKETING IN ECOMMERCE
Indian online buyers losing up to Rs 28,000 crore annually to dark patterns, hidden charges: ReportIndian shoppers are losing thousands of crores yearly due to deceptive online designs. Hidden charges and forced add-ons affect millions of...
Flexi-staffing industry in India sees 8% YoY growth in new employment in 2025-26: ISF reportThe push for formal employment, strongly supported by the staffing industry, has been instrumental in bringing more workers into structured...
Hexagon Nutrition IPO Day 2: GMP signals 15% listing gain; Retail portion subscribed 2.43xHexagon Nutrition’s Rs 139 crore IPO saw strong retail demand on Day 2, with the retail portion subscribed 2.43 times. The grey market prem...
Someone will define India's export excellence in 2026. Make sure it’s youWith India's exports hitting record highs, the Payoneer India Cross-Border Excellence Awards give the businesses driving that rise a stage ...
Ethical hacking can strengthen trust in online examinationsOnline exams face security threats. Ethical hacking offers a solution by finding vulnerabilities before malicious actors. India's digital g...
Hexagon Nutrition IPO Day 1: 37% subscription, Grey market signals 27% listing gainHexagon Nutrition's IPO opened strongly on its first day. Retail investors showed significant interest, subscribing 62% of their quota. The...
Anand Mahindra borrows a classic American phrase, 'you ain’t seen nothing yet,' as he predicts a massive startup boom in IndiaAnand Mahindra believes India’s startup journey is only just beginning and could soon surprise the world. While acknowledging the significa...
Bigbasket elevates Seshu Tirumala as COO as it sharpens quick commerce pushTirumala joined BigBasket in 2014 and was most recently its chief buying and merchandising officer. He has also overseen sourcing, category...
Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
Why India should rethink its opposition to WTO plurilateral dealsThe 14th WTO ministerial conference highlighted a divide between multilateralism and plurilateralism. India advocates for multilateralism b...
Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
ONDC raises Rs 220 crore from Zoho, Uber, Paytm, BSE; eyes additional capitalWhile Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies ha...
India's brain-gain moment may be starting with a crack in the American dreamAs green card backlogs, visa uncertainty and layoffs reshape the American dream, India is emerging as a stronger destination for globally e...
For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
Amazon invested $20 billion in UK in 2025Amazon invested over £15 billion in Britain in 2025, aligning with its $20 billion three-year investment plan through 2027. This spending s...
Zee Entertainment appoints Shipra Wahi as chief sales officer for Zee5Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer for its streaming platform, Zee5. Wahi will lead strategic r...