Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

India’s fertiliser subsidy regime is facing scrutiny; rising global fertiliser and energy prices and rising fiscal pressures expose its ine...

The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Nepal's Foreign Minister Shishir Khanal is visiting India to foster stronger ties. The new Nepali government prioritizes good governance an...

JW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...

Veteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

IT major Wipro will acquire an additional 20% stake in insurtech firm Aggne Global Inc. The deal is valued at $28.5 million. This acquisiti...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...

Webflow CEO Linda Tong faced criticism after a Canada-based employee was locked out of his laptop and company accounts without prior notifi...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...