Searched for
DIGITAL MARKETING IPL
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- India’s fertiliser subsidy model is broken; direct income support is the only way forward: Ashok GulatiIndia’s fertiliser subsidy regime is facing scrutiny; rising global fertiliser and energy prices and rising fiscal pressures expose its ine...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- 'Our India policy starts with a clean slate and shared economic goals'Nepal's Foreign Minister Shishir Khanal is visiting India to foster stronger ties. The new Nepali government prioritizes good governance an...
- Aishwarya Rai Bachchan roped in as global brand ambassador for JW MarriottJW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...
- 'It's time to wake up': Udak Kotak's big warning to Indian businesses as even cash-surplus Google seeks $80 billionVeteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Wipro to acquire additional 20% stake in insurtech firm Aggne Global for $28.5 millionIT major Wipro will acquire an additional 20% stake in insurtech firm Aggne Global Inc. The deal is valued at $28.5 million. This acquisiti...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- 'No email, just locked out of my laptop': Laid off Webflow employee calls out CEO, says 'I'm certain she would have the dignity to...'Webflow CEO Linda Tong faced criticism after a Canada-based employee was locked out of his laptop and company accounts without prior notifi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
Load More
