AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...

Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...

Harambe's story: The White House's unexpected tribute to Harambe, the silverback gorilla killed in 2016, reignited the "Harambe Simulation ...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

People in South Korea are earning small amounts of money by using a fintech app for everyday tasks. This trend highlights financial pressur...

What really happened in the Canvas data breach? Hackers allegedly accessed 275 million student records, exposing education’s dangerous hidd...

National Pet Day April 11: Over 70% of U.S. households own a pet, yet millions of animals still wait in shelters every year. This National ...

Paytm is enhancing its platform for loyal customers. The company is building long-term value through its innovative 'Gold Coins' loyalty pr...

Mudrex has launched an upgraded six-tier Alpha Program, offering some of India’s lowest crypto trading fees—0.03% for Futures and 0.12% for...

NCRTC launched a loyalty program for Namo Bharat train commuters, offering a 10% discount on tickets purchased via the 'RRTS Connect' app. ...

The company said it aims to build this D2C marketplace via a no-frills approach, enabling brands to benefit from deeper data and insights a...

e-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 m...

"Our endeavor will be to leverage our years of experience in loyalty, dovetailed with our technological capabilities, to create a world-cla...

The loyalty programme – Maruti Suzuki Rewards- will cover all passenger vehicle customers from Arena, Nexa and True Value outlets, MSI said...

The objective is to envision and create a seamless 'digital dining' experience that will make the customers feel safe while trying to prese...

“An open, incentivized ecosystem can make trillions of loyalty points fungible as digital tokens," said Lakshminarasimhan (Lakshmi) Sriniva...

The mobile app offers card registration feature, enables balance transfer from one card to another and allows transaction history to be vie...