The ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Kuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.

Audio and video platform Kuku has confidentially filed draft papers with Sebi for a Rs 3,500 crore IPO. The company aims for a Rs 15,000 cr...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

If the price of crude oil softens, Indian equities may again see a risk-on phase. Tariff concerns are no longer the central issue; the larg...

American fitness icon Ashton Hall visited Gonda, Uttar Pradesh, meeting former MP Brij Bhushan Sharan Singh. He was stunned by the former M...

Lucknow Super Giants experienced a disappointing IPL season. Confused selections and questionable team combinations plagued the franchise. ...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...