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DIGITAL BRANDS
Why Your Digital Investments Aren’t Creating ValueMany companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue...06 Jul, 2026, 03.23 PM IST- Maya Tata set to take charge of Westside's digital growth, speed up global expansionMaya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging ...06 Jul, 2026, 12.54 AM IST
- Colgate-Palmolive India bets on rural expansion, science-led innovation to drive growth towards 2030Colgate-Palmolive India is prioritizing rural market expansion, innovation, and digital transformation to boost growth. The company aims to...04 Jul, 2026, 08.06 PM IST
- As food inflation bites, Nestle turns to smaller cities to drive growthNestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...04 Jul, 2026, 11.10 AM IST
- India's VC ecosystem shifts to monetization-led growth in 2026, backed by AI, Q-commerce infra and domestic tailwinds: BainIndia's venture capital and growth ecosystem is entering a monetization-led phase in 2026, with investors prioritizing capital efficiency, ...04 Jul, 2026, 09.42 AM IST
- Dabur Q1 updates: Co expects double-digit revenue growth as rural demand stays ahead of urbanDabur India anticipates a significant boost in its first-quarter profit, driven by strategic price hikes that effectively countered rising ...03 Jul, 2026, 07.39 PM IST
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...03 Jul, 2026, 07.35 PM IST
- Food inflation shaped household choices; long-term growth potential intact: Nestle chairmanNestle India's Chairman highlighted how food inflation reshaped consumer choices, impacting pack sizes and purchase habits in FY26. Despite...03 Jul, 2026, 03.49 PM IST
- Sony’s digital-only PlayStation future sparks debate over game ownershipUnlike physical discs that can be traded, resold, or passed on, digital purchases are licences linked to user accounts. So is it really own...02 Jul, 2026, 08.19 PM IST
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...02 Jul, 2026, 03.51 PM IST
- ITC enters cola business to add more fizz to beverages portfolioIndia's carbonated soft drinks market is intensifying as ITC launches a premium sugar-free Coconut Cola, aiming to compete with global gian...02 Jul, 2026, 12.32 AM IST
- Supply6 raises Rs 48 Crores, led by Unilever VenturesCurrently generating Rs 75 crore annually, Supply6 aims to reach Rs 100 crore soon. The funding will bolster their range of daily supplemen...01 Jul, 2026, 12.12 PM IST
- HUL appoints ex-Marico, Flipkart executive Koteshwar LN as Oziva CEOIn a significant leadership shift, Hindustan Unilever Ltd (HUL) has appointed Koteshwar L.N. as CEO of Oziva, its wellness nutrition brand....30 Jun, 2026, 12.11 AM IST
- IAMAI names JioStar Sports CEO Ishan Chatterjee to succeed Kiran Mani as DEC chiefIshan Chatterjee, CEO of JioStar Sports, now heads IAMAI's Digital Entertainment Committee, succeeding Kiran Mani. Chatterjee highlighted I...29 Jun, 2026, 01.27 PM IST
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...29 Jun, 2026, 08.41 AM IST
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...25 Jun, 2026, 12.48 AM IST
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.24 Jun, 2026, 02.14 PM IST
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